Researchers have delivered their verdict on so-called educational toys and the consensus is that toys do have the potential to help with a child’s learning, but only if parents actually get engaged with their kids. And Click-A-Brick co-founder and brand manager Georg de Gorostiza says this couldn’t be more true. With the continued rise of electronic toys and games for children -- even children under the age of 3 -- parents are bombarded with the word “educational” when it comes to all sorts of electronic, touch screen toys (or apps...

Bolstered by Click-A-Brick’s strong showing since its launch, co-founder and brand manager Georg de Gorostiza predicts 2015 will see the best sales year yet for educational construction sets. Click-A-Brick got off to a rapid pace with the release of its Animal Kingdom Safari 30-piece 5-in-1 construction set on Dec. 10, moving about 200 units within a half-hour and easily surpassing its first week sales milestone. The quick start that Click-A-Brick has gotten off to is an indication that parents value this type of educational toy for their children, de Gorostiza...

With parents in India spurring demand for educational toys in that country by 15 percent each year for the next four years, toy companies are going to be swamped by demand and it could affect their ability to meet it, Click-A-Brick Co-Founder and Brand Manager Georg de Gorostiza said. As Indians look to education to give their children a head start in the global economy, they are increasingly turning to educational toys to kickstart their children’s learning at an early age, says Sunil Nanda, the president of the Toy Association...