The team at Click-A-Brick is pleased to see major toy retailer Toys“R”Us has predicted that dinosaur toys and toys that stimulate science, technology, engineering, arts and math (STEAM) skills will be among the best selling gifts this coming holiday season. To make its predictions, the toy retailer tracked toy purchases around the world and saw four trends that it says will impact toy purchases this holiday. Toys“R”Us says the hit dinosaur movie Jurassic World -- likes its predecessors before it -- has propelled the popularity of dinosaur toys this year,...

Gender bias in toy brands results in products limited to two different markets: one for girls and one for boys. The same perspective prevails in stores, where aisles are marked as containing toys, clothes or bedding for either girls or for boys. Toys aimed exclusively at one gender can steer them away from other interests. For example, toys marketed at girls often encourage passive play while those aimed at boys foster active skills. Research has shown that children are aware of categories and stereotypes from a young age, and in...

The educational toy company Click-A-Brick praises ‘Beyond the Brick: A LEGO Brickumentary.’ For Click-A-Brick, in this current age of innovation, the documentary is a guide for likeminded companies eager to foster ingenuity and change. The film delves into the origins and growth of the iconic LEGO group. As an independent company within the toy industry, Click-A-Brick is impressed by how LEGO has revolutionized the field. They serve as a testament that small beginnings can lead to great endings. The LEGO group had its genesis when Danish carpenter Ole Kirk Kristiansen...

The LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015. The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a...

The team at Click-A-Brick say StemBox -- a new product that has a unique way of getting girls interested in science, technology, engineering and math (STEM) -- is one of the best gifts a girl could receive to get her interested in STEM concepts. With StemBox, girls sign up to a subscription service that will send them a kit each month that includes everything they need to perform a science experiment. Each StemBox has a different concept to explore and different experiments to perform. In addition to the boxes, the...

The team at Click-A-Brick have applauded the innovation behind Super League Gaming’s idea of using conventional cinemas for creating video game leagues for children and teens to compete against each other, saying it gives kids the best gift from both worlds, playing their favorite video game and also being socially involved with other kids. Players in Super League Gaming bring their laptops to a cinema and compete against one another in the computer game Minecraft. A third-person perspective of the competition is then projected onto the movie screen so parents...

The team at learning toy company Click-A-Brick says the results of a new study done by researchers from Penn State University, Temple University and Delaware University are worrying. The study found that when parents play with their children using electronic toys that talk, parents are less responsive to children than when playing with traditional toys and let the talking toys take over important language rather than using it themselves. Researchers Jennifer Zosh, Kathy Hirsh-Pasek and Roberta Michnick Golinkoff said in an article published on the Brookings Institution website that they...

Click-A-Brick has announced the release of its latest educational building toy set slated for launch later this month. The 112-piece Rainbowland set features bricks of pink, purple, yellow, blue, beige, red, green and orange, plus eyes, axles and wheels. With the set, children will be able to make a mermaid, a butterfly, puppies, a horse and carriage, a duck, a flamingo, flowers, a reindeer, a catapult and anything else they can imagine. At 112 pieces, this is the largest Click-A-Brick set to date. After launching a series of smaller 30-piece...

The team at educational building toy company Click-A-Brick has commended a new Albuquerque toy startup that aims to specifically teach girls engineering skills through toys and accompanying online components. As Girls Grow, co-founded by CEO Akamee Baca Malta, is just getting started with prototyping for their first product. The company has recently finished going through a business incubator called ABQid and will take to Kickstarter for funding once it has its prototyping done. Malta said she decided to start the company when she couldn’t find any toys marketed toward girls...

Uncle Milton launched a new series of toys in their Star Wars Science line. The toy line was created in partnership with Lucasfilm. Each product is inspired by the technology featured in the world of the Star Wars films franchise. The objective of the line is to connect children to real scientific principles and foster science based learning. There are a wide variety of science areas that children can discover through the Star Wars Science line. From Neuroscience to Astronomy, Light and Optics to Aerodynamics, each one offers a unique...