Click-A-Brick is ready to launch its new learning toy set, which will have over three times as many pieces as the company’s original offering. To help them name the new set, the team held a Facebook contest and asked its fans and customers to choose a name for the new military-inspired set. The winner of the Facebook contest is Brittany Holt and she chose the name Army Defenders for the new set, which is slated to be released early April 2015 and contains 100 pieces.Click-A-Brick co-founder and Brand Manager Georg...

Click-A-Brick asked and its loyal customers have responded. The building block toy company polled select customers who purchased its Click-A-Brick Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls about what type of theme they wanted to see for its next set. The 200 customers that Click-A-Brick emailed chose a military theme for the next set over other options including police, dinosaurs and space exploration. As part of the survey, customers also called for larger sets. Armed with this information, the Click-A-Brick team now has plans...

As part of the so-called “Maker Movement,” the Toy Industry Association (TIA) has declared that building block sets are to be a top trend this year, which has Click-A-Brick Co-Founder and Brand Manager Georg de Gorostiza reiterating his prediction that building sets are going to see record sales in 2015. The TIA announced its top toy trends at the recent North American International Toy Fair in New York. Of the Maker Movement trend in toys, the organization said; “The Maker Movement spotlights toys that allow kids to build and create...

Bigger may not always be better, but it’s definitely in demand, at least with Click-A-Brick. As part of its recent survey to find out what parents wanted to see as the theme for the next sets from Click-A-Brick, the company also asked what else customers wanted to see from the children’s learning toy. The top answer that came back was bigger sets. Click-A-Brick’s current offering on Amazon.com, the Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls, has just over two dozen pieces and while that...

The results of Click-A-Brick’s customer feedback survey are in and consumers are leaning toward themes that involve service personnel. In a tight race, army- and police-related themes took the top spots in the survey, which Click-A-Brick sent to select customers who purchased its Animal Kingdom Safari 30-piece 5-in-1 building toy set on Amazon.com. Those two themes narrowly edged out space and dinosaurs for the top spots in the survey. In an effort to engage customers and let them have a say in the brand’s future offerings, Click-A-Brick randomly selected and...

Building block toy Click-A-Brick recently surpassed the 100 review milestone on Amazon.com and parents, customers and children alike have shown the toy enough love to maintain its 4.5 star review status. From the time the Click-A-Brick Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls appeared on Amazon.com, it has been garnering high praise from reviewers on the site and even though it has surpassed the 100 review milestone, that rating is still intact. Reviewers continue to heap praise on Click-A-Brick’s ability to snap together at...

As an independent company that has to take on the more well-established toy companies on the retail shelves, co-founders of Click-A-Brick, Georg de Gorostiza and Jason Smith, are pleased to see the inclusion of Independent Thinking sessions at this year’s upcoming North American International Toy Fair in New York in February. These sessions are aimed at independent toy stores to help them compete with the larger box stores in the marketplace and while de Gorostiza and Smith aren’t toy store owners, they do own a small company that is competing...

After a successful launch that saw the company surpass its first month sales goals, Click-A-Brick is still going strong, with a 4.5 star customer satisfaction rating on Amazon.com. The overwhelming majority of reviews are five stars, with parents and customers praising Click-A-Brick’s ability to keep children entertained for hours and for how the toy stimulates children’s imaginations to create with the building block set. Click-A-Brick’s Animal Kingdom Safari 30-piece 5-in-1 set has been garnering high praise on the retail sales site since its launch in December and it looks poised...

Breaking into the building toy industry can be rather difficult because it is dominated by huge players and it sees new competitors entering the field all the time. With these odds facing potential building toy companies, getting a foothold in the market can seem like a daunting task. Lego, Fisher Price and Mega Bloks are just a sample of the big companies that have a huge share of the $2 billion building toy market. However, with that much revenue to go around, Click-A-Brick Co-Founders Georg de Gorostiza and Jason Smith...

What the customer wants, the customer gets. That’s the thinking behind the customer survey Click-A-Brick is currently conducting with select people who purchased its Animal Kingdom Safari 30-piece 5-in-1 building block set. The company wants to hear what themes consumers would like to see for future Click-A-Brick sets. The company has already started to email several dozen customers and has provided them a long list of themes to choose from. These themes are broken up into choices for both boys and girls, plus several unisex options. One of the reasons...