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Building Set Toy Company Click-A-Brick Praises Move By Amazon To Support Startups

The team behind building set company Click-A-Brick says they are pleased to see Amazon has started Amazon Launchpad, a storefront that focuses on products from startup companies and products that got their start on crowdfunding platforms.

Amazon Launchpad, which the online retailer began in late July, makes it simple for startups to launch, market, and distribute their products to Amazon shoppers. Companies that participate in Amazon Launchpad benefit from an onboarding process that has been streamlined for them to get started as quickly and effortlessly as possible, customized product pages, a comprehensive marketing package, access to Amazon’s global fulfillment network and branding support.

Products on Amazon Launchpad include toys, health, beauty, food, home care and electronic gadgets.

“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them,” Amazon vice president Jim Adkins said in a news release. “We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it.
Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands.”

This is welcome news to the team at Click-A-Brick. While its building set toys are selling well now, it wasn’t long ago that the young company was just trying to establish itself on Amazon and get its products to a wider audience. Co-Founders Jason Smith and Georg de Gorostiza say they expect Amazon Launchpad to lead to more innovative products, as the cost of developing and launching new products continues to drop.

“We are happy to see anything that facilitates innovation, particularly when it comes to toys,” Smith said. “As a young company ourselves, it’s nice to see this kind of aid being offered by a powerhouse like Amazon to help new startups get their products to customers. It’s not always easy getting a new product off the ground. Even if a company has strong backing on a crowdfunding site and its products are really great, actually putting them in the hands of customers is not always an easy task. Amazon is making this process easier for startups and anything that makes this process easier and allows companies to concentrate more on innovation and coming up with new, amazing products is a good thing.”

Amazon has dedicated itself to helping startup companies prior to starting Amazon Launchpad. In March of this year, Amazon started Amazon Exclusives for what it described as up-and-coming companies to sell products exclusively on Amazon or on their own websites.

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