Although Lego has forecasted that it will not be able to fulfill all their orders in some European markets this upcoming Christmas season, parents need not worry with all the available alternatives on the market, the team at building block toy company Click-A-Brick says.
The Danish toymaker announced a couple of weeks ago that it would not be able to fulfill some orders for Christmas and later clarified that the affected markets are in Europe, while the North American market would be fully supplied.
“We will not be able to deliver all of the orders coming from customers in the remainder of the year,” Lego spokesman Roar Trangbaek said when the company announced the projected shortage. Trangbaek said the company would be able to deliver the orders it had already received but may have difficulty fulfilling new orders in time for Christmas. “[Demand] is really extraordinary and it has exceeded both ours and our customers’ forecasts. We are running our factories at maximum capacity and will do everything we can to meet demand.”
With the announcement, United Kingdom newspaper The Telegraph ran an article suggesting six alternatives to Lego this Christmas. The Telegraph listed Japan’s Nanoblocks, Lego’s sister toy Duplo blocks, as well as K’Nex, Meccano, Polydrons and even Minecraft as alternatives to Lego that people can buy for Christmas.
Although it’s not nearly as well known as the other brands listed by The Telegraph, Click-A-Brick could also be considered an alternative to Lego, Co-Founders Jason Smith and Georg de Gorostiza say.
“The list from The Telegraph is kind of a ‘top dogs club’ when it comes to building blocks and we know we’re not there yet, but next time there is a Lego shortage, we’re hoping Click-A-Brick will be in a position to be included in that discussion,” Smith said. “We like to see that there is such a demand for building toys that they’re selling out in places. It just shows that a classic toy that stimulates children’s imaginations is still completely relevant today to the point of excessive demand for it. In a world filled with electronic gadgets for kids to play with, building blocks still command a lot of attention and that’s good news for any company that sells them.”
Over the last few months, Click-A-Brick has been preparing for this year’s expected Christmas rush by stockpiling inventory to avoid a potential shortfall of its own. Last year saw the company launch prior to the holiday season and this year is expected to be another lucrative Christmas season for the toy retailer, which is currently exploring the possibility of getting into some major toy chain stores and procuring licensing deals with major media brands.
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