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Head Of Building Set Toy Company Click-A-Brick Says He Is Dispirited By “Pink Tax” On Toys

Founder and Owner of building set toy company Click-A-Brick Georg de Gorostiza says he is dispirited by reports out of the United Kingdom that some retailers are charging more for toys and apparel aimed primarily at girls -- a so-called “pink tax” -- and urges fellow toy retailers to sell gendered toys and clothing for the same price.

Charging more for items aimed at females is commonly known as a “pink tax” because items that are geared towards girls and women are often colored pink and often cost more, such as disposable razors for women.

Although Click-A-Brick does not segment its building sets by gender and aims its marketing at both boys and girls at the same time, the brand’s Rainbowland set would be traditionally seen as a girls’ toy. But, even though the set is actually Click-A-Brick’s largest, with 112 pieces, it sells for the same price as the brand’s six 100-piece sets.

“It’s really disheartening to see that retailers are apparently trying to take advantage of their customers by selling toys and clothing clearly aimed at girls for more than items clearly aimed at boys,” de Gorostiza said. “There’s been a huge focus put on women’s equality over the past year and we at Click-A-Brick would like to see that extended to the retail space with the abolition of the ‘pink tax.’ The worst part is that it’s completely voluntary, meaning these retailers that are charging more for traditionally female products are doing it on purpose. We don’t condone what they’re doing and encourage them to stop and treat all children equally, as they should be treated.”

The children’s “pink tax” was exposed recently when parenting  website Channel Mum conducted a price comparison study on children’s toys and apparel in the United Kingdom and found that items aimed at girls were as much as 21 percent higher than identical items aimed at boys. In one especially egregious example, a pair of blue children’s inline skates cost £7.99 while an identical pink pair cost £10.99. Parents interviewed as part of the study claimed that the “pink tax” started showing up in items for children as young as one year old.  

The founder of Channel Mum, Siobhan Freegard, has been quoted as saying of the higher prices for girls’ items: “Treating baby girls as a commodity to be exploited aged just 12 months old is terrible. The so-called ‘pink tax’ is bad enough for adult women but a pink tax for tots is just plain wrong. There’s simply no justification for charging more based on gender. An item which is the same or similar should have the same or a similar price tag, regardless of which gender wears or uses it."