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Two independent toy stores plan to stock Click-A-Brick educational toys and that has co-founders Georg de Gorostiza and Jason Smith excited at the prospect of not just being an online-only company. While Click-A-Brick has been available on Amazon since last December, this marks the first time the toys will be available in a brick-and-mortar retail location, something the co-founders view as a bit of a milestone for the toy. De Gorostiza, who also acts as the company’s brand manager, says being in physical retail locations adds an extra element to...

Kids have always had in common a shared joy when playing with toys. The type of toys that they have enjoyed has changed over time, but aside from cultural and generational trends some toys have been around for many lifetimes, and seem to be here to stay, though they tend to evolve and adapt with the changing times. Building toys are one such timeless treasures. Building blocks have been around as toys since around the 1700s, though we are pretty sure that people have been stacking objects on top of...

A new toy-focused crowdfunding site is going to make the toy market better, Click-A-Brick co-founders Georg de Gorostiza and Jason Smith say, as it will spur innovation and allow independent toy makers to turn their ideas into reality, which the pair believe will lead to the development of more learning toys for children. It will also enable parents to back the toys they want to see produced, meaning they will have a say in which ones are successful.Created by Carlos Lopez and Jason Reilley, the ToyBacker is dedicated to 'toys,...

With brand recognition playing such an important role in the success of companies, it can sometimes feel like the big names in the toy and children’s entertainment industries are ganging up and creating a hostile environment for independent toy companies, Click-A-Brick Co-Founders Georg de Gorostiza and Jason Smith say, but this also drives innovation among the smaller players, which helps the toy industry, in turn. Most of the toys that are predicted to be big hits throughout 2015 are from large toy brands and are associated with major entertainment franchises....

Co-founders of building block toy company Click-A-Brick Georg de Gorostiza and Jason Smith have given their praise to Bloomberg News for spotlighting an oft-neglected issue; the lack of toy safety inspections. A Bloomberg News story in the Columbus Dispatch highlighted the fact that the Consumer Product Safety Commission, which is tasked with regulating 10,000 items ranging from apparel to toys to household appliances, actually inspects less than one percent of imported goods under its jurisdiction. This means that between overseas manufacturers who want to cut costs, and unscrupulous toy importers...

New research that points to building blocks as helping children with their spatial reasoning has Click-A-Brick co-founders Georg de Gorostiza and Jason Smith nodding in agreement and saying the highly affordable toy can play a key role in children’s development. Researchers from Rhodes College have determined that children who frequently play with building blocks, puzzles and board games tend to have better spatial reasoning ability than children who play with these items infrequently. Their findings were recently published in the Association for Psychological Science’s journal Psychological Science. “Our findings show...

Building block toy Click-A-Brick recently surpassed the 100 review milestone on Amazon.com and parents, customers and children alike have shown the toy enough love to maintain its 4.5 star review status. From the time the Click-A-Brick Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls appeared on Amazon.com, it has been garnering high praise from reviewers on the site and even though it has surpassed the 100 review milestone, that rating is still intact. Reviewers continue to heap praise on Click-A-Brick’s ability to snap together at...

As an independent company that has to take on the more well-established toy companies on the retail shelves, co-founders of Click-A-Brick, Georg de Gorostiza and Jason Smith, are pleased to see the inclusion of Independent Thinking sessions at this year’s upcoming North American International Toy Fair in New York in February. These sessions are aimed at independent toy stores to help them compete with the larger box stores in the marketplace and while de Gorostiza and Smith aren’t toy store owners, they do own a small company that is competing...

Breaking into the building toy industry can be rather difficult because it is dominated by huge players and it sees new competitors entering the field all the time. With these odds facing potential building toy companies, getting a foothold in the market can seem like a daunting task. Lego, Fisher Price and Mega Bloks are just a sample of the big companies that have a huge share of the $2 billion building toy market. However, with that much revenue to go around, Click-A-Brick Co-Founders Georg de Gorostiza and Jason Smith...

Click-A-Brick is pleased to introduce its newest team member, Public Relations Manager Rob Swystun, who has been hired to take the reigns of the company’s continued push into the competitive and lucrative North American building toy market. Now that Click-A-Brick has established itself and secured a good foothold in North America thanks to a strong showing during the 2014 Christmas season, the company aims to keep riding that momentum throughout 2015. As the company grows, Click-A-Brick wants to add strong team members to ultimately create a cohesive unit that will...