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In celebration of Amazon’s Prime Day today, Click-A-Brick, makers of educational toys, is discounting all four of its currently available sets an additional 10 percent from their listed prices. That means Click-A-Brick’s 30-piece Animal Kingdom Safari and Feather Friends sets will both be 30 percent off list price and the 100-piece Army Defenders and Mighty Machines sets will both be 40 percent off list price. The steep discounts are in keeping with the general theme of Prime Day, which Amazon said on its site will have more deals that pop up...

Click-A-Brick sets can help children with special needs develop their fine motor skills, the team at the building block company says. With their larger size compared to other building block sets, Click-A-Brick blocks are easy to manipulate and can be a helpful Special Education Needs (SEN) toy for children who may require additional guidance with motor skills development and tactile awareness. SEN toys are not only more inclusive, they are good for business, The Good Toy Guide’s Dr. Amanda Gummer said in a recent Toy News column. Gummer called play...

Building block toy company Click-A-Brick has launched the Toy Chest Giveaway via Facebook. Entrants get a chance to win a prize pack that includes all four of Click-A-Brick’s currently available sets: Animal Kingdom Safari, Army Defenders and the just-launched Feather Friends and Mighty Machines. To enter the giveaway, participants can visit the Click-A-Brick Toy Chest Giveaway page, fill out the entry form and submit their information. Each participant is only allowed one entry, but will receive an additional 10 entries for each friend they refer. If someone that a person...

Educational learning toy company Click-A-Brick has released its next two sets: Feather Friends and Mighty Machines. Feather Friends features several bird creations children can make while Mighty Machines makes construction equipment that kids can play with after building them. The Click-A-Brick team says they felt they needed to release two sets at once so they could keep up with demand for the toy. Due to the success of its launch with the 30-piece Animal Kingdom Safari set followed by the 100-piece Army Defenders set, the Click-A-Brick team has decided to...

Educational learning toy company Click-A-Brick has released its next two sets: Feather Friends and Mighty Machines. Feather Friends features several bird creations children can make while Mighty Machines makes construction equipment that kids can play with after building them. The Click-A-Brick team says they felt they needed to release two sets at once so they could keep up with demand for the toy. Due to the success of its launch with the 30-piece Animal Kingdom Safari set followed by the 100-piece Army Defenders set, the Click-A-Brick team has decided to...

The Click-A-Brick team say they are pleased one of the toy industry’s most important publications, ToyNews, has featured the construction toy market segment in its July issue. ToyNews magazine contains a monthly feature about different sectors in the toy industry and this month it has chosen the construction toy sector as one of those sectors to highlight. The magazine talks to major brands in the construction toy sector and outlines how it is primed for growth this year with lucrative licensing deals and new Science, Technology, Engineering, Math (STEM) concepts to...

Click-A-Brick's latest building toy sets, released last month, are already selling well, capitalizing on the success of the company's original two sets. Sales numbers for Feather Friends and Mighty Machines are in line with the company's more ambitious sales goals. After the success of its first two sets -- Animal Kingdom Safari and Army Defenders -- Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza decided to increase their sales goals to more accurately reflect what they expect from their new sets. The pair of businessmen say the strong showing of...

According to a study done by Hot Wheels maker Mattel, fathers are playing a more important role in the lives of their children than ever before and they want to make a more positive impact on their children’s lives and spend more time with them. This is great news for the team at building block company Click-A-Brick, as they’ve always been proponents of parents being more involved in their children’s lives, even during play. “We know that while dads and mums roles are converging, gaps still remain, but it is interesting...

Kids have always had in common a shared joy when playing with toys. The type of toys that they have enjoyed has changed over time, but aside from cultural and generational trends some toys have been around for many lifetimes, and seem to be here to stay, though they tend to evolve and adapt with the changing times. Building toys are one such timeless treasures. Building blocks have been around as toys since around the 1700s, though we are pretty sure that people have been stacking objects on top of...