Founders of building set company Click-A-Brick Jason Smith and Georg de Gorostiza say they are excited to participate in Amazon’s Prime Day July 15 and think it’s a great idea. On its site, Amazon said Prime Day is a global shopping event that will have more deals -- popping up throughout the day -- than Black Friday. It will be open only to Amazon Prime members and customers will be able to save on electronics, toys, video games, movies, clothing, patio furniture, lawn and garden products, sports and outdoor items...

Click-A-Brick Co-Founder Jason Smith has come up with tips for parents to help turn the Feather Friends set into a learning toy to teach their children about the avian world. The businessman says he wants parents to be able to use the Feather Friends set to teach their children about the various birds the set makes, as well as learning about birds in general. Much like the Animal Kingdom Safari set can foster an interest in animals at an early age, the avian set can be used to help children...

Click-A-Brick's latest building toy sets, released last month, are already selling well, capitalizing on the success of the company's original two sets. Sales numbers for Feather Friends and Mighty Machines are in line with the company's more ambitious sales goals. After the success of its first two sets -- Animal Kingdom Safari and Army Defenders -- Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza decided to increase their sales goals to more accurately reflect what they expect from their new sets. The pair of businessmen say the strong showing of...

Kids have always had in common a shared joy when playing with toys. The type of toys that they have enjoyed has changed over time, but aside from cultural and generational trends some toys have been around for many lifetimes, and seem to be here to stay, though they tend to evolve and adapt with the changing times. Building toys are one such timeless treasures. Building blocks have been around as toys since around the 1700s, though we are pretty sure that people have been stacking objects on top of...

The most meticulous plans can easily be disrupted and, as the Click-A-Brick team has found out, sometimes that can be a wonderful thing. While they had not planned to release their second building toy set this soon, the explosive popularity of their first offering prompted them to get the Click-A-Brick Army Defenders 100pc Educational Toys Building Blocks Set for Boys and Girls out the door as quickly as possible. Sales of the young company’s original 30-piece Animal Kingdom Safari set proved to be strong throughout last year’s holiday season, surpassing...

Click-A-Brick asked and its loyal customers have responded. The building block toy company polled select customers who purchased its Click-A-Brick Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls about what type of theme they wanted to see for its next set. The 200 customers that Click-A-Brick emailed chose a military theme for the next set over other options including police, dinosaurs and space exploration. As part of the survey, customers also called for larger sets. Armed with this information, the Click-A-Brick team now has plans...

The results of Click-A-Brick’s customer feedback survey are in and consumers are leaning toward themes that involve service personnel. In a tight race, army- and police-related themes took the top spots in the survey, which Click-A-Brick sent to select customers who purchased its Animal Kingdom Safari 30-piece 5-in-1 building toy set on Amazon.com. Those two themes narrowly edged out space and dinosaurs for the top spots in the survey. In an effort to engage customers and let them have a say in the brand’s future offerings, Click-A-Brick randomly selected and...

Building block toy Click-A-Brick recently surpassed the 100 review milestone on Amazon.com and parents, customers and children alike have shown the toy enough love to maintain its 4.5 star review status. From the time the Click-A-Brick Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls appeared on Amazon.com, it has been garnering high praise from reviewers on the site and even though it has surpassed the 100 review milestone, that rating is still intact. Reviewers continue to heap praise on Click-A-Brick’s ability to snap together at...

As an independent company that has to take on the more well-established toy companies on the retail shelves, co-founders of Click-A-Brick, Georg de Gorostiza and Jason Smith, are pleased to see the inclusion of Independent Thinking sessions at this year’s upcoming North American International Toy Fair in New York in February. These sessions are aimed at independent toy stores to help them compete with the larger box stores in the marketplace and while de Gorostiza and Smith aren’t toy store owners, they do own a small company that is competing...

Breaking into the building toy industry can be rather difficult because it is dominated by huge players and it sees new competitors entering the field all the time. With these odds facing potential building toy companies, getting a foothold in the market can seem like a daunting task. Lego, Fisher Price and Mega Bloks are just a sample of the big companies that have a huge share of the $2 billion building toy market. However, with that much revenue to go around, Click-A-Brick Co-Founders Georg de Gorostiza and Jason Smith...