The team at learning toy company Click-A-Brick is thrilled to see the discovery of a bacteria that eats plastic and has been touted by scientists as a potential new way to recycle plastic waste, saying any company that uses plastic in its products should be happy with the discovery. A team from Kyoto University discovered the bacteria in a recycling center after looking at 250 samples over a five year period, according to an article published on The Conversation website. The newly discovered species of bacteria has been named Ideonella...

The team at learning toy company Click-A-Brick has praised the new ‘Play With Purpose’ fundraising campaign from Toys“R”Us and the Save the Children charity, saying it’s a brilliant and natural way to help less fortunate kids while also highlighting the importance of play in children’s lives. As part of the Play With Purpose initiative, Save the Children sends specialized home visitors to the homes of less fortunate children to engage them in what the charity calls purposeful play. To show the importance of even just 10 minutes of purposeful play...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

The team at building set company Click-A-Brick are pleased to hear the Toy Industry Association (TIA) will review the categories for its Toy of the Year Awards as part of its strategic plan for the next four years, including the possibility of doing away with the gender-based categories. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza are among a group of people calling for the TIA to eschew the Boy Toy of the Year and Girl Toy of the Year categories. Others along with Smith and de Gorostiza who are...

Click-A-Brick has launched its newest educational building toy set, the beach-themed 30-piece Sandy Sidekicks. The set will be available on both the company’s United States and United Kingdom Amazon stores. Soon, it will also be available on the Click-A-Brick website. The Sandy Sidekicks set includes red and white bricks, plus a pair of eyes and instructions for building a variety of sea creatures. Sandy Sidekicks will be compatible with other Click-A-Brick sets and children are encouraged to mix the sets and come up with their own creatures or creations. Click-A-Brick...

Click-A-Brick has announced it will be launching its newest 30-piece building block set, a beach-themed set called Sandy Sidekicks. Children can use the set, which will launch tomorrow, to build four different beach-dwelling creatures: a crab, a hermit crab, a shrimp and a sea scorpion. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say the release of Sandy Sidekicks continues the brand’s tradition of animal themes, this one introducing children to the fun world of seaside-dwelling creatures. Animals are always interesting for children and the ocean is especially captivating for...

The team at building set toy company Click-A-Brick say a reported increase in toy sales in the United States last year is promising and matches the growth they’ve seen in their own numbers last year. The report has them hopeful that 2016 will continue that momentum across the industry. Market research company NPD Group recently released toy sales figures from 2015 and revealed that US toy sales increased by 6.7 percent to $19.4 billion last year. This increase was more than the 6.2 percent increase the NPD Group had predicted...

The team at educational toy company Click-A-Brick say they are as surprised as they are pleased to find out that Girl Scouts is now implementing science, technology, engineering and math (STEM) programs for girls with the intent of introducing them to the skills they will need to be successful later in life. Co-Founders Jason Smith and Georg de Gorostiza say they were unaware that the long-standing girls club offered STEM initiatives, admitting they mostly associated the group with its famous door-to-door cookie sales rather than STEM. However, far from being...

The team at Click-A-Brick has pointed to the recently published results of a new study that says more technology in toys isn’t necessarily a better thing. The study found that traditional toys like building blocks are better for children’s development than high tech toys designed to talk. Done by researchers from Northern Arizona University and published online in the Journal of the American Medical Association Pediatrics, the study sought to determine if talking toys helped or hindered children’s language development. Researchers monitored the playtime between about two dozen parent-child pairs...