The team at Click-A-Brick are excited to make educational gifts more affordable for families on the biggest holiday shopping day of the year tomorrow. All of the brand’s eight available sets will be marked down by at least 30 percent on both the company’s Amazon store and its own website on November 27, the date of Black Friday this year. Marking their sets down by this much allows more families the opportunity to afford to give their children an educational gift this Christmas, something the team at Click-A-Brick knows isn’t...

The Click-A-Brick crew is pleased to see Northwestern University will be hosting an event Nov. 18 to assist parents in picking the best gifts for helping children learn and develop their language and communication skills. The university’s Center for Audiology, Speech, Language, and Learning is hosting the free event for caregivers and parents who are looking for gifts that their kids will not only love, but that will help in the development of the children they’re buying them for. Featuring expert pediatric speech-language pathologists and audiologists, the event will cover...

Unstructured play is considered to be any activity that is freely chosen and directed by the participants. In the case of children, it should be initiated by them rather than by adults. It should undertaken for its own sake and not consciously pursued to achieve any other ends. Research has proven that unstructured play is an essential aspect of children’s lives. It is integral to their emotional, physical and rational development and wellbeing. It offers an abundance of developmental opportunities for children to grow emotionally, socially, and physically. Outdoor play,...

Educational building toy retailer Click-A-Brick says the toy industry needs small, independent toy companies like Little Proud Kid whose focus is on making the world a better place rather than solely on profit-making. The aim of Little Proud Kid, which just recently launched, is to offer an array of multicultural toys, books and parental resources to help parents teach their children about the uniqueness of every child and to reflect the reality of the multicultural society they see everyday. The toys featured by Little Proud Kid will teach children to...

Although Lego has forecasted that it will not be able to fulfill all their orders in some European markets this upcoming Christmas season, parents need not worry with all the available alternatives on the market, the team at building block toy company Click-A-Brick says. The Danish toymaker announced a couple of weeks ago that it would not be able to fulfill some orders for Christmas and later clarified that the affected markets are in Europe, while the North American market would be fully supplied. “We will not be able to...

The team at building toy company Click-A-Brick are pleased to see reports that more retailers are deciding to stay closed this Thanksgiving on November 26 rather than trying to get a jump on holiday shopping by staying open and having employees work on that day. As reported by ThinkProgress, Bedding retailer Mattress Firm, which has 2,300 stores spread throughout 38 states, will be closed on Thanksgiving, as it has since 1986. This bucks a recent trend of retailers opening on the holiday to try and lure holiday shoppers on that...

The Entertainment Software Rating Board (ESRB) is a non-profit organization that evaluates video games and apps. It is a self regulatory body for parents that assigns ratings so they can make informed choices about what their children use. The ESRB has created a system that allows for rating the content and interactive elements of games and apps. It judges them for their age-appropriateness. The board enforces the advertising guidelines adopted by the entertainment industry. They also help to maintain responsible web and mobile privacy practices. Their mission is to empower...

The National Lekotek Center is a nonprofit organization dedicated to improving the lives of special needs children through the implementation of play. The center believes that children can reach their full potential through the toys and play. This can also strengthen social and familial ties. The Lekotek Centers provide family sessions built around play for families of children with disabilities. These activities are structured to help children learn and develop. The center utilizes toys and play to provide children with an understanding of the world around them. It aims to increment...

The American Journal of Play is an interdisciplinary peer-reviewed publication that discusses theculture and history of play. The publication is produced by the Strong Museum, a museum devoted to the study and exploration of play. The objective of the American Journal of Play is to increase the awareness and understanding of the role of play. It is written in a straightforward style in order to incorporate a wide readership. This includes educators, psychologists, historians, museum professionals, toy and game designers, policy makers - everybody that considers play as central to...

The team at Click-A-Brick is pleased to see major toy retailer Toys“R”Us has predicted that dinosaur toys and toys that stimulate science, technology, engineering, arts and math (STEAM) skills will be among the best selling gifts this coming holiday season. To make its predictions, the toy retailer tracked toy purchases around the world and saw four trends that it says will impact toy purchases this holiday. Toys“R”Us says the hit dinosaur movie Jurassic World -- likes its predecessors before it -- has propelled the popularity of dinosaur toys this year,...