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Gender bias in toy brands results in products limited to two different markets: one for girls and one for boys. The same perspective prevails in stores, where aisles are marked as containing toys, clothes or bedding for either girls or for boys. Toys aimed exclusively at one gender can steer them away from other interests. For example, toys marketed at girls often encourage passive play while those aimed at boys foster active skills. Research has shown that children are aware of categories and stereotypes from a young age, and in...

The educational toy company Click-A-Brick praises ‘Beyond the Brick: A LEGO Brickumentary.’ For Click-A-Brick, in this current age of innovation, the documentary is a guide for likeminded companies eager to foster ingenuity and change. The film delves into the origins and growth of the iconic LEGO group. As an independent company within the toy industry, Click-A-Brick is impressed by how LEGO has revolutionized the field. They serve as a testament that small beginnings can lead to great endings. The LEGO group had its genesis when Danish carpenter Ole Kirk Kristiansen...

The LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015. The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a...

The LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015. The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a...

The team at Click-A-Brick say StemBox -- a new product that has a unique way of getting girls interested in science, technology, engineering and math (STEM) -- is one of the best gifts a girl could receive to get her interested in STEM concepts. With StemBox, girls sign up to a subscription service that will send them a kit each month that includes everything they need to perform a science experiment. Each StemBox has a different concept to explore and different experiments to perform. In addition to the boxes, the...

The team at Click-A-Brick have applauded the innovation behind Super League Gaming’s idea of using conventional cinemas for creating video game leagues for children and teens to compete against each other, saying it gives kids the best gift from both worlds, playing their favorite video game and also being socially involved with other kids. Players in Super League Gaming bring their laptops to a cinema and compete against one another in the computer game Minecraft. A third-person perspective of the competition is then projected onto the movie screen so parents...

A new business venture -- Princess Awesome -- that aims to break down gender stereotypes in children’s clothing has the team at building block company Click-A-Brick nodding in approval. Princess Awesome, started by Rebecca Melsky and Eva St. Clair in Maryland two years ago, wants to give girls the choice of what they want to wear. The company, which was featured in a recent Washington Post article, makes clothing that is traditionally worn by girls like dresses and skirts, and prints designs including items that are not as traditionally associated...

The team at learning toy company Click-A-Brick says the results of a new study done by researchers from Penn State University, Temple University and Delaware University are worrying. The study found that when parents play with their children using electronic toys that talk, parents are less responsive to children than when playing with traditional toys and let the talking toys take over important language rather than using it themselves. Researchers Jennifer Zosh, Kathy Hirsh-Pasek and Roberta Michnick Golinkoff said in an article published on the Brookings Institution website that they...

The team at educational building toy company Click-A-Brick has commended a new Albuquerque toy startup that aims to specifically teach girls engineering skills through toys and accompanying online components. As Girls Grow, co-founded by CEO Akamee Baca Malta, is just getting started with prototyping for their first product. The company has recently finished going through a business incubator called ABQid and will take to Kickstarter for funding once it has its prototyping done. Malta said she decided to start the company when she couldn’t find any toys marketed toward girls...

The new series of toys by companies Digital Dream Labs, Make Wonder and Sphero are designed to allow children to grasp the concepts of coding. The companies claim that coding skills can be made sufficiently simple for a child to master. Jason Smith, the Co-Founder of Click-A-Brick, endorses the direction of these new toys. “These are a new type of toy that aims to teach children the foundations of computer programming,” Smith said. “The process is so much fun it feels more akin to playing than to learning. The toys...