Toy Company Founders Denounce Gender Biased Toys
Gender bias in toy brands results in products limited to two different markets: one for girls and one for boys. The same perspective prevails in stores, where aisles are marked as containing toys, clothes or bedding for either girls or for boys. Toys aimed exclusively at one gender can steer them away from other interests. For example, toys marketed at girls often encourage passive play while those aimed at boys foster active skills. Research has shown that children are aware of categories and stereotypes from a young age, and in...
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