Educational building toy company Click-A-Brick’s Amazon Prime Day sales surpassed the company’s wildest expectations, increasing by 168 percent for the one-day shopping event. Co-Founders Georg de Gorostiza and Jason Smith say they are ecstatic about the response from fans and new customers alike for Prime Day, for which the company gave 30 percent off the list price for the Animal Kingdom Safari and Feather Friends sets and 40 percent off the list price for the Mighty Machines and Army Defenders sets. Most of Click-A-Brick’s sales came from its flagship Animal...

The release of its newest building block set, Mighty Machines, can be used to teach children about the construction trade, Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say. This, in turn, could help get more people interested in construction work and help with the well-documented shortage of construction workers in the United States, the entrepreneurs say. The construction industry is estimated to have lost 2 million workers when the last big recession ravaged the economy in 2008. And with parents pushing teens towards college and older workers opting to...

Click-A-Brick Co-Founder Jason Smith has come up with tips for parents to help turn the Feather Friends set into a learning toy to teach their children about the avian world. The businessman says he wants parents to be able to use the Feather Friends set to teach their children about the various birds the set makes, as well as learning about birds in general. Much like the Animal Kingdom Safari set can foster an interest in animals at an early age, the avian set can be used to help children...

Click-A-Brick sets can help children with special needs develop their fine motor skills, the team at the building block company says. With their larger size compared to other building block sets, Click-A-Brick blocks are easy to manipulate and can be a helpful Special Education Needs (SEN) toy for children who may require additional guidance with motor skills development and tactile awareness. SEN toys are not only more inclusive, they are good for business, The Good Toy Guide’s Dr. Amanda Gummer said in a recent Toy News column. Gummer called play...

Educational learning toy company Click-A-Brick has released its next two sets: Feather Friends and Mighty Machines. Feather Friends features several bird creations children can make while Mighty Machines makes construction equipment that kids can play with after building them. The Click-A-Brick team says they felt they needed to release two sets at once so they could keep up with demand for the toy. Due to the success of its launch with the 30-piece Animal Kingdom Safari set followed by the 100-piece Army Defenders set, the Click-A-Brick team has decided to...

Click-A-Brick's latest building toy sets, released last month, are already selling well, capitalizing on the success of the company's original two sets. Sales numbers for Feather Friends and Mighty Machines are in line with the company's more ambitious sales goals. After the success of its first two sets -- Animal Kingdom Safari and Army Defenders -- Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza decided to increase their sales goals to more accurately reflect what they expect from their new sets. The pair of businessmen say the strong showing of...

According to a study done by Hot Wheels maker Mattel, fathers are playing a more important role in the lives of their children than ever before and they want to make a more positive impact on their children’s lives and spend more time with them. This is great news for the team at building block company Click-A-Brick, as they’ve always been proponents of parents being more involved in their children’s lives, even during play. “We know that while dads and mums roles are converging, gaps still remain, but it is interesting...

Click-A-Brick is anticipating a lucrative third quarter for 2015 after its first two educational learning toy sets have seen sales increase throughout the year. Both its Animal Kingdom Safari and Army Defenders sets have settled into a steady pace after initial surges upon release this past December and April, respectively.Co-founders Georg de Gorostiza and Jason Smith say they are pleased with how well Click-A-Brick has been received by the public. The pair has reached and surpassed all the goals they’ve set for the company and they expect this year’s third...

Two independent toy stores plan to stock Click-A-Brick educational toys and that has co-founders Georg de Gorostiza and Jason Smith excited at the prospect of not just being an online-only company. While Click-A-Brick has been available on Amazon since last December, this marks the first time the toys will be available in a brick-and-mortar retail location, something the co-founders view as a bit of a milestone for the toy. De Gorostiza, who also acts as the company’s brand manager, says being in physical retail locations adds an extra element to...

A new toy-focused crowdfunding site is going to make the toy market better, Click-A-Brick co-founders Georg de Gorostiza and Jason Smith say, as it will spur innovation and allow independent toy makers to turn their ideas into reality, which the pair believe will lead to the development of more learning toys for children. It will also enable parents to back the toys they want to see produced, meaning they will have a say in which ones are successful.Created by Carlos Lopez and Jason Reilley, the ToyBacker is dedicated to 'toys,...