Building Toy Company Founders Say Independents Bring Toy Innovation
With brand recognition playing such an important role in the success of companies, it can sometimes feel like the big names in the toy and children’s entertainment industries are ganging up and creating a hostile environment for independent toy companies, Click-A-Brick Co-Founders Georg de Gorostiza and Jason Smith say, but this also drives innovation among the smaller players, which helps the toy industry, in turn. Most of the toys that are predicted to be big hits throughout 2015 are from large toy brands and are associated with major entertainment franchises....
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