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Building block toy company Click-A-Brick’s Co-Founders Jason Smith and Georg de Gorostiza have joined the movement to eradicate gender from the Toy Industry Association’s (TIA) Toy of the Year awards, saying there is no need to have separate categories for boys toys and girls toys. Nominees for this year's Boy Toy of the Year include Star Wars toys, a Marvel Hulk toy, a Hot Wheels playset, a Nerf gun and a flying drone while the nominees for the Girl Toy of the Year include a Disney Frozen doll, a Nerf...

Humanizing brilliant scientists by highlighting their struggles and failures in addition to their world-changing successes helps engage students while learning about science, a new study suggests, and has the educational toy experts at Click-A-Brick calling the idea itself brilliant. Jason Smith and Georg de Gorostiza, Co-Founders of Click-A-Brick, which just released its newest 30-piece educational toy set Bug’s Life, say presenting a more balanced approach to teaching kids about science is a brilliant idea. “Even as adults, we sometimes forget that successful people, whether athletes, musicians, scientists, business people or...

The team at learning toy company Click-A-Brick have added their voices to the growing list of individuals and organizations cautioning parents about new, internet-connected toys, as they’ve already been shown to have security lapses that allow children’s and families’ personal information to be compromised. Internet security researchers have hacked into servers holding information from Mattel’s Hello Barbie, which “talks” with children via real-time language processing and records these conversations. Researchers have accessed those recordings, plus users' system information, Wi-Fi network names and account IDs. In a widely reported incident involving...

The Click-A-Brick team has been pleased so far with the sales of its latest educational building toy set, Bug’s Life. Released just a short time ago, the set has already proven popular with customers in both the United States and the United Kingdom, where it was simultaneously launched on both countries' Amazon sites. The 30-piece set started selling well almost immediately and Co-Founders Jason Smith and Georg de Gorostiza chalk that up to it being released on both Amazon sites, the 20 percent discount that accompanied the set launch on...

Click-A-Brick has announced the launch of its latest 30-piece building brick set, Bug’s Life, set to launch in just a couple of days. Featuring bricks of black, brown, green and with a pair of eyes, the set can build five different insects including two different beetles, a grasshopper, a cicada and a dragonfly. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they chose to release the Bug’s Life set next, as it continues with their animal themes, introducing children to the wide world of insects. Animals are among the most...

Educational toy company Click-A-Brick has announced the launch of its latest educational toy offering, the emergency services-themed 100-piece Rescue Squad, which will be available on both the United States and United Kingdom Amazon sites, plus the Click-A-Brick website. Featuring bricks of black, white, light blue, dark blue, red, yellow and clear -- and inspired by emergency services vehicles -- the Rescue Squad set comes with instructions for building a variety of emergency services vehicles, plus a robot. Wheels make it possible for children to play with the creations once they...

The team at building set toy company Click-A-Brick say a reported increase in toy sales in the United States last year is promising and matches the growth they’ve seen in their own numbers last year. The report has them hopeful that 2016 will continue that momentum across the industry. Market research company NPD Group recently released toy sales figures from 2015 and revealed that US toy sales increased by 6.7 percent to $19.4 billion last year. This increase was more than the 6.2 percent increase the NPD Group had predicted...

The team at educational toy company Click-A-Brick say they are as surprised as they are pleased to find out that Girl Scouts is now implementing science, technology, engineering and math (STEM) programs for girls with the intent of introducing them to the skills they will need to be successful later in life. Co-Founders Jason Smith and Georg de Gorostiza say they were unaware that the long-standing girls club offered STEM initiatives, admitting they mostly associated the group with its famous door-to-door cookie sales rather than STEM. However, far from being...

The team at Click-A-Brick has pointed to the recently published results of a new study that says more technology in toys isn’t necessarily a better thing. The study found that traditional toys like building blocks are better for children’s development than high tech toys designed to talk. Done by researchers from Northern Arizona University and published online in the Journal of the American Medical Association Pediatrics, the study sought to determine if talking toys helped or hindered children’s language development. Researchers monitored the playtime between about two dozen parent-child pairs...

A new, free, 3D-printed universal adapter kit for popular building toys is a good indication of how 3D printing will affect the toy industry in the future, the team at Click-A-Brick says. Calling it “just about the best thing to happen to construction toys,” Charlie Sorrell at Fast Company says the Free Universal Construction Kit allows people to print building blocks that act as adapters to enable different popular building block sets to be joined together. The kit, when printed, consists of 80 pieces that interconnect building blocks from Lego,...