The Toys To Life genre is a fast growing billion dollar category in the toy marketplace. It uses physical figurines to interact with a video game. The toy figurines are connected to a game console via a USB peripheral. The figurine generates an in game character to interact with. It can also be used to unlock exclusive levels and special perks. The NPD Group -a global information tracking company- states that over 70 percent of parents are aware of the Toys To Life genre, otherwise known as IGT (Interactive Gaming...

The National Toy Hall of Fame is an institution devoted to recognizing toys that have inspired play. Established in 1998 at the Strong Museum, the Hall of Fame inducts new honorees each year. Anyone is eligible to nominate a toy. The final selections are based on the expertise of historians and educators. In 2014 there were three inductees to the National Toy Hall of Fame. Each one represents a toy celebrated for generations. They were the Rubik’s Cube, Bubbles, and Little Green Army Men. The Little Green Army Men evolved...

Click-A-Brick is an educational toy company founded by Jason Smith and Georg de Gorostiza. They are a small, family-owned company with a passion for toys. Their corporate philosophy is based on helping children use their imaginations, develop critical thinking skills and fostering the belief that education can be fun. Click-A-Brick is committed to the cause of children’s education. They believe that creativity is the key to the door of endless possibilities. To that end, they have implemented bulk rates on their popular toy sets to increase access to all organizations...

The team at building toy company Click-A-Brick heartily agrees with tips offered by blogger, former primary teacher and children’s learning expert Lisa Bradburn about how to limit children’s time spent with technological gadgets to avoid having them become dependent on them for their entertainment. Kids who spend too much time in front of screens grow up with little to no imagination or sense of reality outside of video games and fantasy worlds, Bradburn says in a blog post on her site The Toy Hunter. She recommends taking the following steps...

A new survey that reveals almost 70 percent of Americans shop online regularly has the team at building block toy company Click-A-Brick nodding in approval, as the company is strictly online only at this point. The study, Mintel’s Online Shopping US 2015, says 69 percent of US online adults use the internet to shop at least monthly, with 33 percent shopping online weekly in 2015. This is up from 24 percent who shopped online weekly in 2014. The study also revealed that 48 percent of online shoppers admit to occasionally...

Co-Founders of learning toy company Click-A-Brick Jason Smith and Georg de Gorostiza say they find inspiration in a recent blog post about toy industry leader Bob Wann, who says he easily gets bored with the status quo and prefers to try to new things, encourage growth, and always feel comfortable with the uncomfortable. The Huffington Post Blog post, written by Stacey Alcorn, paints Wann as an adventurer who worked his way up the toy industry ladder working for major brands before becoming head of a smaller toy company that is...

Following the success of its recent simultaneous launch of two building toy sets, Click-A-Brick has announced another simultaneous release. This time, the company will release three sets at the same time later this month. These next three sets will all have 30 pieces. The first of the sets, Dino Pals, will have a dinosaur theme to it and will feature red, orange and white bricks. It will be able to make a Carnotaurus, Triceratops, Pteranodon, and Plesiosaur. Featuring bricks of light green, dark green and brown, the second set, Rainforest...

The growth of learning toy company Click-A-Brick has been so prolific that Co-Founders Jason Smith and Georg de Gorostiza have had to accelerate their plans for the company, something the pair say they can easily do. As part of the acceleration process, the release of its latest sets earlier this month -- Feather Friends and Mighty Machines -- were pushed up in order to meet demand for the toy. The two sets were originally scheduled to be released separately in the autumn of this year and spring next year, but...

Click-A-Brick, an independent educational toy company, applauds the findings of a recent report by the Council of Canadian Academies. Part of the research undertaken stresses the importance of building fundamental STEM skills in early childhood. The report states that STEM skills have been advanced as central to innovation and productivity growth, which are in turn necessary for improving standards of living. It found that those skills open doors to a range of education and employment options. By increasing the quality and level of fundamental skills for STEM among all learners...

In celebration of Amazon’s Prime Day today, Click-A-Brick, makers of educational toys, is discounting all four of its currently available sets an additional 10 percent from their listed prices. That means Click-A-Brick’s 30-piece Animal Kingdom Safari and Feather Friends sets will both be 30 percent off list price and the 100-piece Army Defenders and Mighty Machines sets will both be 40 percent off list price. The steep discounts are in keeping with the general theme of Prime Day, which Amazon said on its site will have more deals that pop up...