The team at building block toy company Click-A-Brick is excited about new research that has the potential to help children become more accepting of people from different races and cultures, in turn helping them become more accepting of immigrant classmates. Psychologists from public research university Goldsmiths, University of London plan to study whether British schoolchildren become more accepting to the idea of forming a friendship with an immigrant classmate after playing with toys that represent different ethnic backgrounds. Dr Sian Jones and Professor Adam Rutland aim to spend a year...

Click-A-Brick’s newest set, the recently-released Rescue Squad, has been the company’s quickest selling set out of the gate, surging to more one-day sales upon release than any of the brand’s other sets. The team at thebuilding toy company attribute this to the brand’s increasing name recognition and also because the set was simultaneously released on Amazon in both the United States and the United Kingdom, making it available to a broad swath of fans upon its release. And while the company co-founders, Jason Smith and Georg de Gorostiza, are thrilled...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

The crew at Click-A-Brick are pleased to see what they call a different kind of educational toy on the market in the newly released Turtle Mail toy, which allows children to receive messages and give them a thrill similar to what they would experience by receiving a letter via mail. Turtle Mail is a replica wooden mailbox with a thermal printer embedded inside that prints on a standard receipt-sized roll of paper. Using a web-app, parents can create and send messages to the wi-fi enabled toy that then prints the...

Click-A-Brick has announced it will be launching its newest 30-piece building block set, a beach-themed set called Sandy Sidekicks. Children can use the set, which will launch tomorrow, to build four different beach-dwelling creatures: a crab, a hermit crab, a shrimp and a sea scorpion. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say the release of Sandy Sidekicks continues the brand’s tradition of animal themes, this one introducing children to the fun world of seaside-dwelling creatures. Animals are always interesting for children and the ocean is especially captivating for...

Building block toy company Click-A-Brick’s Co-Founders Jason Smith and Georg de Gorostiza have joined the movement to eradicate gender from the Toy Industry Association’s (TIA) Toy of the Year awards, saying there is no need to have separate categories for boys toys and girls toys. Nominees for this year's Boy Toy of the Year include Star Wars toys, a Marvel Hulk toy, a Hot Wheels playset, a Nerf gun and a flying drone while the nominees for the Girl Toy of the Year include a Disney Frozen doll, a Nerf...

Humanizing brilliant scientists by highlighting their struggles and failures in addition to their world-changing successes helps engage students while learning about science, a new study suggests, and has the educational toy experts at Click-A-Brick calling the idea itself brilliant. Jason Smith and Georg de Gorostiza, Co-Founders of Click-A-Brick, which just released its newest 30-piece educational toy set Bug’s Life, say presenting a more balanced approach to teaching kids about science is a brilliant idea. “Even as adults, we sometimes forget that successful people, whether athletes, musicians, scientists, business people or...

The team at learning toy company Click-A-Brick have added their voices to the growing list of individuals and organizations cautioning parents about new, internet-connected toys, as they’ve already been shown to have security lapses that allow children’s and families’ personal information to be compromised. Internet security researchers have hacked into servers holding information from Mattel’s Hello Barbie, which “talks” with children via real-time language processing and records these conversations. Researchers have accessed those recordings, plus users' system information, Wi-Fi network names and account IDs. In a widely reported incident involving...

The Click-A-Brick team has been pleased so far with the sales of its latest educational building toy set, Bug’s Life. Released just a short time ago, the set has already proven popular with customers in both the United States and the United Kingdom, where it was simultaneously launched on both countries' Amazon sites. The 30-piece set started selling well almost immediately and Co-Founders Jason Smith and Georg de Gorostiza chalk that up to it being released on both Amazon sites, the 20 percent discount that accompanied the set launch on...

Click-A-Brick has announced the launch of its latest 30-piece building brick set, Bug’s Life, set to launch in just a couple of days. Featuring bricks of black, brown, green and with a pair of eyes, the set can build five different insects including two different beetles, a grasshopper, a cicada and a dragonfly. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they chose to release the Bug’s Life set next, as it continues with their animal themes, introducing children to the wide world of insects. Animals are among the most...