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Newest Building Block Toy Stimulates Imaginations

Introducing the newest building block toy on the market that lets kids build any which way they want: Click-A-Brick™.

Making their debut just in time for Christmas, Click-A-Brick™ building blocks are different from other building blocks on the market because they connect from all sides. Rather than having to start from the bottom and build upward, children can start their creations from wherever they want and build upwards, downwards and outwards, stimulating their imaginations and creativity.

Click-A-Brick™ kicks off its entry into the North American market by inviting children to take a trip through the zoo with the Animal Kingdom Safari set.

Consisting of 30 pieces, this 5-in-1 set includes instructions for building a lion. Or, use the blocks to build a giraffe, monkey, wolf or camel. Or just let imagination run wild and build your way through the whole animal kingdom.

The Animal Kingdom Safari set is ideal for children ages 3 and up and retails for $19.99. It will soon be available at, just in time for the Christmas shopping rush. It’s gender neutral and both boys and girls will find it fun and fascinating.

Click-A-Brick™ standard block size is 2cm to 2cm. Their larger dimensions make Click-A-Brick™ less of a choking hazard for children and allow developing children to easily snap them together or pull them apart as they make their creations. Even their ears are stimulated with Click-A-Brick™’s signature clicking sound that lets them know the blocks are securely locked together.

By giving children a new way to build with connectable building blocks, Click-A-Brick™ brand manager Georg de Gorostiza hopes Click-A-Brick™ will play at least a small part in a child’s education.

“We strongly believe that stimulating children’s imaginations and helping them think creatively and have fun as they learn is a step toward getting them ready for learning later in life,” de Gorostiza says. “In our own way, we are committed to assisting in the education of children and we hope Click-A-Brick™ connects your child with their imagination.”

Feedback from parents about Click-A-Brick™ has been positive so far. Parents like that the blocks are easy for toddlers to separate and won't get lost in the carpet. They are made from ABS plastic with no PVC or toxic materials, making them completely safe for kids and giving parents peace of mind.