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The team at building block toy company Click-A-Brick is excited about new research that has the potential to help children become more accepting of people from different races and cultures, in turn helping them become more accepting of immigrant classmates. Psychologists from public research university Goldsmiths, University of London plan to study whether British schoolchildren become more accepting to the idea of forming a friendship with an immigrant classmate after playing with toys that represent different ethnic backgrounds. Dr Sian Jones and Professor Adam Rutland aim to spend a year...

The team at learning toy company Click-A-Brick is thrilled to see the discovery of a bacteria that eats plastic and has been touted by scientists as a potential new way to recycle plastic waste, saying any company that uses plastic in its products should be happy with the discovery. A team from Kyoto University discovered the bacteria in a recycling center after looking at 250 samples over a five year period, according to an article published on The Conversation website. The newly discovered species of bacteria has been named Ideonella...

The team at learning toy company Click-A-Brick has praised the new ‘Play With Purpose’ fundraising campaign from Toys“R”Us and the Save the Children charity, saying it’s a brilliant and natural way to help less fortunate kids while also highlighting the importance of play in children’s lives. As part of the Play With Purpose initiative, Save the Children sends specialized home visitors to the homes of less fortunate children to engage them in what the charity calls purposeful play. To show the importance of even just 10 minutes of purposeful play...

Click-A-Brick’s newest set, the recently-released Rescue Squad, has been the company’s quickest selling set out of the gate, surging to more one-day sales upon release than any of the brand’s other sets. The team at thebuilding toy company attribute this to the brand’s increasing name recognition and also because the set was simultaneously released on Amazon in both the United States and the United Kingdom, making it available to a broad swath of fans upon its release. And while the company co-founders, Jason Smith and Georg de Gorostiza, are thrilled...

Click-A-Brick has launched in Germany on that country’s Amazon site, marking the fourth country the educational building toy is now available in. All of the company’s sets are available on the German site, including the recently released 100-piece Rescue Squad set. This is the first time Click-A-Brick sets have been available for purchase on the European mainland, having been sold in the United Kingdom for several months now. In addition to Germany and the UK, Click-A-Brick is also available in the United States and a select number of sets are...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

The team at building set company Click-A-Brick are pleased to hear the Toy Industry Association (TIA) will review the categories for its Toy of the Year Awards as part of its strategic plan for the next four years, including the possibility of doing away with the gender-based categories. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza are among a group of people calling for the TIA to eschew the Boy Toy of the Year and Girl Toy of the Year categories. Others along with Smith and de Gorostiza who are...

The crew at Click-A-Brick are pleased to see what they call a different kind of educational toy on the market in the newly released Turtle Mail toy, which allows children to receive messages and give them a thrill similar to what they would experience by receiving a letter via mail. Turtle Mail is a replica wooden mailbox with a thermal printer embedded inside that prints on a standard receipt-sized roll of paper. Using a web-app, parents can create and send messages to the wi-fi enabled toy that then prints the...

Science, technology, engineering, art and math (STEAM) toys once again have a spot on the Top Toy Trends list from the Toy Industry Association (TIA) and the Click-A-Brick crew, retailers of educational toys, couldn’t be happier about that. The TIA revealed its Top Toy Trends for 2016 at its recent North American International Toy Fair in New York in a presentation by the organization’s play experts led by director of strategic communication Adrien Appell. The list of top trends this year include robotics, drones, creative playthings and family-inclusive toys and...