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Educational Building Toy Company Click-A-Brick Praises New Netflix STEM Series Aimed At Girls

A new, original, live-action Netflix miniseries called Project Mc2 aimed at getting more girls interested in the science, technology, engineering and math (STEM) fields has the team at educational building toy company Click-A-Brick excited about its potential.

Mc2 follows the exploits of four teenaged girls who are recruited by a secret spy agency to help save a planned rocket launch using their STEM skills. The characters and actresses playing them are: McKeyla McAlister, played by Mika Abdalla, Adrienne Attoms, played by Victoria Vida, Bryden Bandweth, played by Genneya Walton, and Camryn Coyle, played by Ysa Penarejo. The series also stars real-life mathematician Danica McKellar, who starred in The Wonder Years television show.

“It shows you can be smart and cool,” co-executive producer Shauna Phelan said in an interview with the Associated Press. “You can be smart and funny. You can be smart and stylish, and those things are not mutually exclusive in an individual. It would be amazing if we had a younger demographic look at these girls and realize, ‘I love these super smart girls and I want to be like them.’”

A second miniseries about the STEM-loving girls is already planned, and a set of dolls based on the series’ four protagonists is already available. The dolls come with their own science experiment kits.

The Click-A-Brick team, retailers of educational building toys, say Netflix is the perfect platform for reaching Project Mc2’s target audience and introducing them to STEM concepts in a fun way.

“There are plenty of camps and workshops aimed at getting girls interested in the STEM fields and they all deserve a lot of credit,” Click-A-Brick Co-Founder Jason Smith said. “But, this is another avenue to reach that target market and Netflix is a platform that basically everyone is familiar with. It gives girls heroes they can identify with and emulate in a fun little show where the girls save the day using their intelligence and STEM skills. Hopefully it will lead to more media like it.”

Introducing a doll line to correspond with the show was also a nice touch, the Click-A-Brick team says.

“The dolls give girls something tangible to associate with the show and we love that the dolls each come with a science experiment kit,” Click-A-Brick Co-Founder and Brand Manager Georg de Gorostiza said. “They’re more akin to action figures, really, but the action here is outsmarting the bad guys using science. We think it’s a great message to send to girls and a great way to possibly get them interested in the STEM fields.”

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