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Building Block Toy Company Click-A-Brick Pleased By Online Shopping Survey Results

A new survey that reveals almost 70 percent of Americans shop online regularly has the team at building block toy company Click-A-Brick nodding in approval, as the company is strictly online only at this point.

The study, Mintel’s Online Shopping US 2015, says 69 percent of US online adults use the internet to shop at least monthly, with 33 percent shopping online weekly in 2015. This is up from 24 percent who shopped online weekly in 2014. The study also revealed that 48 percent of online shoppers admit to occasionally increasing the size of their orders to hit the free shipping minimum threshold.

In addition to that, 28 percent of online shoppers say they always choose the online retailer with the lowest price, and consumers average $114 per online order. This has driven online retail sales from $264.2 billion in 2013 to $304.9 billion in 2014.

The top three categories for online sales, according to the Mintel report, were: clothing/accessories, with 62 percent of survey respondents saying they purchase these items online; electronics, with 54 percent; and games, toys and school supplies at 37 percent.

“Retailers who specialize in occasional purchase categories, like clothing and electronics, were some of the most successful in converting their sales mix to include higher levels of online orders in 2014,” said Billy Hulkower, Senior Technology Analyst at Mintel.

This is great news for Click-A-Brick, as the company is currently only offering sales of its Animal Kingdom Safari, Feather Friends, Army Defenders and Mighty Machines building block toy sets online at Amazon and on its own website. The company will soon be offering the recently-announced Dino Pals, Rainforest Rascals and Mini Machines sets on Amazon and its own site.

Co-Founders Jason Smith and Georg de Gorostiza say they’re pleased to see online sales are continuing to grow and that so many Americans are embracing online shopping.

“This is obviously great news for us, and we’re happy to see a study like this,” Smith said. “Although we’ve had some interest from small brick-and-mortar shops, our bread and butter is online sales and we’ve really embraced our identity as an online retailer. With sites like Amazon and events like the recent Prime Day having piqued people’s interest in online shopping, we believe it will continue to grow even more. The next time this kind of study is done, I predict it will find that at least 75 percent of Americans shop online regularly. This is the future of retail and we’re happy to be a part of it.”

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