The team at building block toy company Click-A-Brick is excited about new research that has the potential to help children become more accepting of people from different races and cultures, in turn helping them become more accepting of immigrant classmates. Psychologists from public research university Goldsmiths, University of London plan to study whether British schoolchildren become more accepting to the idea of forming a friendship with an immigrant classmate after playing with toys that represent different ethnic backgrounds. Dr Sian Jones and Professor Adam Rutland aim to spend a year...

Click-A-Brick has launched in Germany on that country’s Amazon site, marking the fourth country the educational building toy is now available in. All of the company’s sets are available on the German site, including the recently released 100-piece Rescue Squad set. This is the first time Click-A-Brick sets have been available for purchase on the European mainland, having been sold in the United Kingdom for several months now. In addition to Germany and the UK, Click-A-Brick is also available in the United States and a select number of sets are...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

The crew at Click-A-Brick are pleased to see what they call a different kind of educational toy on the market in the newly released Turtle Mail toy, which allows children to receive messages and give them a thrill similar to what they would experience by receiving a letter via mail. Turtle Mail is a replica wooden mailbox with a thermal printer embedded inside that prints on a standard receipt-sized roll of paper. Using a web-app, parents can create and send messages to the wi-fi enabled toy that then prints the...

Science, technology, engineering, art and math (STEAM) toys once again have a spot on the Top Toy Trends list from the Toy Industry Association (TIA) and the Click-A-Brick crew, retailers of educational toys, couldn’t be happier about that. The TIA revealed its Top Toy Trends for 2016 at its recent North American International Toy Fair in New York in a presentation by the organization’s play experts led by director of strategic communication Adrien Appell. The list of top trends this year include robotics, drones, creative playthings and family-inclusive toys and...

Humanizing brilliant scientists by highlighting their struggles and failures in addition to their world-changing successes helps engage students while learning about science, a new study suggests, and has the educational toy experts at Click-A-Brick calling the idea itself brilliant. Jason Smith and Georg de Gorostiza, Co-Founders of Click-A-Brick, which just released its newest 30-piece educational toy set Bug’s Life, say presenting a more balanced approach to teaching kids about science is a brilliant idea. “Even as adults, we sometimes forget that successful people, whether athletes, musicians, scientists, business people or...

The Click-A-Brick team has been pleased so far with the sales of its latest educational building toy set, Bug’s Life. Released just a short time ago, the set has already proven popular with customers in both the United States and the United Kingdom, where it was simultaneously launched on both countries' Amazon sites. The 30-piece set started selling well almost immediately and Co-Founders Jason Smith and Georg de Gorostiza chalk that up to it being released on both Amazon sites, the 20 percent discount that accompanied the set launch on...

Educational toy company Click-A-Brick has announced the launch of its latest educational toy offering, the emergency services-themed 100-piece Rescue Squad, which will be available on both the United States and United Kingdom Amazon sites, plus the Click-A-Brick website. Featuring bricks of black, white, light blue, dark blue, red, yellow and clear -- and inspired by emergency services vehicles -- the Rescue Squad set comes with instructions for building a variety of emergency services vehicles, plus a robot. Wheels make it possible for children to play with the creations once they...

The team at Click-A-Brick have announced their holiday deal schedule on Amazon. Following on the heels of the company’s successful Black Friday and Cyber Monday campaigns, they want to give parents and other people shopping for educational gifts for children another chance to save before Christmas. Customers can save between 10 and 15 percent on Click-A-Brick sets throughout the first couple of weeks in December on key dates. For the 30-piece Mini Machines set, customers can save 15 percent on Dec. 1 and 2. For the 30-piece Feather Friends set,...

The sales holiday Cyber Monday is considered to be one of the most important shopping days of the year. On this day, retailers seek to offer customers attractive sales that can only be found on the internet. The building block toy company Click-A-Brick offered discounts of 15% and 30% across their entire line of toy sets. The toy company predicted huge sales for this day. The results they have registered have exceeded all of their projections. The Co-Founder of Click-A-Brick, Jason Smith, commented on the company’s remarkable sales results. “We...