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Building Set Toy Company Click-A-Brick Cyber Monday Sales Exceed Expectations

The sales holiday Cyber Monday is considered to be one of the most important shopping days of the year. On this day, retailers seek to offer customers attractive sales that can only be found on the internet. The building block toy company Click-A-Brick offered discounts of 15% and 30% across their entire line of toy sets. The toy company predicted huge sales for this day. The results they have registered have exceeded all of their projections.

The Co-Founder of Click-A-Brick, Jason Smith, commented on the company’s remarkable sales results. “We were blown away,” Smith said. “For small companies like us, Cyber Monday is incredibly important. The numbers we’ve tallied so far indicate that this might just be our biggest sales day of the year. I mean, we were excited about Black Friday, but today is in another league entirely. To achieve these kinds of number for a company that’s been around for barely a year is unheard of. We’ve grown so much. It’s gratifying to say the least.”

One of the factors cited in propelling the brands toy sales was their recent inclusion in the Amazon STEM Toy Store. This is an exclusive listing for toys that foster science, technology, engineering and mathematics skills for children.

Georg de Gorostiza, Co-Founder of Click-A-Brick, remarked on the surpassed sales projections. “We’re amazed by the response from our customers,” de Gorostiza said. “We decided to raise the bar for our projections after Black Friday. We flew right over it and we couldn’t be happier. We’ve constantly talked about the need for products like ours on the market. When we started this company, we believed that children were clamoring for toys that satisfied a desire for science, technology, math, and engineering. We wanted to offer toys that fostered the imagination. After today, I believe we’ve proved the market needs toy sets like ours. And we plan to continue satisfying that trend.”

The founders have expressed their goal of expanding into international markets. The company plans on entering the United Kingdom in the early quarters of 2016 and the rest of Europe in the later quarters. They have tentative plans on expanding into Asia as well as into retail stores across the United States.

“We’re not resting on our laurels, as good as they are”, Jason Smith remarked. “For example, we have new toy lines coming out just in time for the Christmas Holidays. We’re expanding our current line of sets to offer children more building options. And that’s not all. We’re introducing motorized sets in the following year. Just as we seek to challenge children with our products, we aim to do the same at Click-A-Brick. It’s what guides us in everything we do.”

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