The team at learning toy company Click-A-Brick has praised the new ‘Play With Purpose’ fundraising campaign from Toys“R”Us and the Save the Children charity, saying it’s a brilliant and natural way to help less fortunate kids while also highlighting the importance of play in children’s lives. As part of the Play With Purpose initiative, Save the Children sends specialized home visitors to the homes of less fortunate children to engage them in what the charity calls purposeful play. To show the importance of even just 10 minutes of purposeful play...

Click-A-Brick’s newest set, the recently-released Rescue Squad, has been the company’s quickest selling set out of the gate, surging to more one-day sales upon release than any of the brand’s other sets. The team at thebuilding toy company attribute this to the brand’s increasing name recognition and also because the set was simultaneously released on Amazon in both the United States and the United Kingdom, making it available to a broad swath of fans upon its release. And while the company co-founders, Jason Smith and Georg de Gorostiza, are thrilled...

Click-A-Brick has launched in Germany on that country’s Amazon site, marking the fourth country the educational building toy is now available in. All of the company’s sets are available on the German site, including the recently released 100-piece Rescue Squad set. This is the first time Click-A-Brick sets have been available for purchase on the European mainland, having been sold in the United Kingdom for several months now. In addition to Germany and the UK, Click-A-Brick is also available in the United States and a select number of sets are...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

The crew at Click-A-Brick are pleased to see what they call a different kind of educational toy on the market in the newly released Turtle Mail toy, which allows children to receive messages and give them a thrill similar to what they would experience by receiving a letter via mail. Turtle Mail is a replica wooden mailbox with a thermal printer embedded inside that prints on a standard receipt-sized roll of paper. Using a web-app, parents can create and send messages to the wi-fi enabled toy that then prints the...

Science, technology, engineering, art and math (STEAM) toys once again have a spot on the Top Toy Trends list from the Toy Industry Association (TIA) and the Click-A-Brick crew, retailers of educational toys, couldn’t be happier about that. The TIA revealed its Top Toy Trends for 2016 at its recent North American International Toy Fair in New York in a presentation by the organization’s play experts led by director of strategic communication Adrien Appell. The list of top trends this year include robotics, drones, creative playthings and family-inclusive toys and...

In order to make it more affordable for parents to get their children science, technology, engineering and mathematics (STEM) toys, building toy company Click-A-Brick has extended the 20 percent promotion that it was using for its recently released Bug’s Life set to include the just-released Sandy Sidekicks set. The co-founders of Click-A-Brick, Jason Smith and Georg de Gorostiza, hope the discount allows parents who wouldn’t normally be able to buy a STEM toy a better chance at getting one for their children. “It’s no secret that the more popular a...

Click-A-Brick has launched its newest educational building toy set, the beach-themed 30-piece Sandy Sidekicks. The set will be available on both the company’s United States and United Kingdom Amazon stores. Soon, it will also be available on the Click-A-Brick website. The Sandy Sidekicks set includes red and white bricks, plus a pair of eyes and instructions for building a variety of sea creatures. Sandy Sidekicks will be compatible with other Click-A-Brick sets and children are encouraged to mix the sets and come up with their own creatures or creations. Click-A-Brick...

Building block toy company Click-A-Brick’s Co-Founders Jason Smith and Georg de Gorostiza have joined the movement to eradicate gender from the Toy Industry Association’s (TIA) Toy of the Year awards, saying there is no need to have separate categories for boys toys and girls toys. Nominees for this year's Boy Toy of the Year include Star Wars toys, a Marvel Hulk toy, a Hot Wheels playset, a Nerf gun and a flying drone while the nominees for the Girl Toy of the Year include a Disney Frozen doll, a Nerf...

Humanizing brilliant scientists by highlighting their struggles and failures in addition to their world-changing successes helps engage students while learning about science, a new study suggests, and has the educational toy experts at Click-A-Brick calling the idea itself brilliant. Jason Smith and Georg de Gorostiza, Co-Founders of Click-A-Brick, which just released its newest 30-piece educational toy set Bug’s Life, say presenting a more balanced approach to teaching kids about science is a brilliant idea. “Even as adults, we sometimes forget that successful people, whether athletes, musicians, scientists, business people or...