In order to make it more affordable for parents to get their children science, technology, engineering and mathematics (STEM) toys, building toy company Click-A-Brick has extended the 20 percent promotion that it was using for its recently released Bug’s Life set to include the just-released Sandy Sidekicks set.
The co-founders of Click-A-Brick, Jason Smith and Georg de Gorostiza, hope the discount allows parents who wouldn’t normally be able to buy a STEM toy a better chance at getting one for their children.
“It’s no secret that the more popular a toy is, the more expensive it gets and STEM toys are getting more popular all the time,” Smith said. “It’s something that was brought up several times over this past Christmas season, that toys are becoming prohibitively expensive. But, we’re all about getting educational toys into the hands of children and if we can help parents do that, we’ll do what we can for them, including offering a 20 percent discount on a set we just released. It’s like; boom, here’s the set and boom, here is a discount so you can enjoy the brand new set and get your child a STEM toy, which most parents want to be able to do.”
With STEM skills becoming increasingly important for children to have for their education, the building toy retailer has made it an unofficial mission to help get STEM toys into the hands of as many children as is viable for the company. To help with this goal, the company uses its various giveaways and promotions like the Buy One Smile, Give One Back to a Child in Need promotion, which ran throughout December of 2015. That specific promotion allowed customers to purchase a set and then nominate a child in need of a smile to receive a set for free. The company also has monthly contests where it gives away sets or gift cards for customers who post reviews or photos of their creations.
“We do what we can to get more STEM toys out there to children who need them, which is basically every child,” Smith said. “It’s a balance for us between getting our STEM toys out there to as many children as we can, but also remaining viable as a profitable company. But, remaining profitable allows us to keep giving away sets to families who want to give their children STEM toys, but who can’t necessarily afford them and also allows us to keep providing discounts to customers so they can more easily afford to give their kids all important STEM toys to help them with their cognitive development.”