Click-A-Brick’s newest set, the recently-released Rescue Squad, has been the company’s quickest selling set out of the gate, surging to more one-day sales upon release than any of the brand’s other sets. The team at thebuilding toy company attribute this to the brand’s increasing name recognition and also because the set was simultaneously released on Amazon in both the United States and the United Kingdom, making it available to a broad swath of fans upon its release. And while the company co-founders, Jason Smith and Georg de Gorostiza, are thrilled...

In order to make it more affordable for parents to get their children science, technology, engineering and mathematics (STEM) toys, building toy company Click-A-Brick has extended the 20 percent promotion that it was using for its recently released Bug’s Life set to include the just-released Sandy Sidekicks set. The co-founders of Click-A-Brick, Jason Smith and Georg de Gorostiza, hope the discount allows parents who wouldn’t normally be able to buy a STEM toy a better chance at getting one for their children. “It’s no secret that the more popular a...

Teaching science, technology, engineering and math (STEM) skills using the literature that children read in the classroom is a brilliant way to combine lessons and use already familiar subjects to teach students new skills, says the team at learning toy company Click-A-Brick. As recently reported by Slate, the initiative, called Novel Engineering, asks students to identify problems they find in books they read for school that can be solved with engineering. In an example given in the Slate article, third grade students are tasked with protecting a turtle’s home from...

The team at building set toy company Click-A-Brick have praised a Canadian mother’s ingenuity for inspiring her daughter’s interest in engineering while simultaneously providing a female role model in the field of engineering for all young children. Dinah Davis, in a blog post for the Medium blog network The Lighthouse, outlined how her seven-year-old daughter received a letter from Santa Claus informing the girl that Mrs. Claus wanted to pass along a greeting, but she was busy in the workshop fixing the toy-making machine. Furthermore, the letter revealed that Mrs....

The Click-A-Brick crew has applauded a recent article in the Globe and Mail newspaper that says less is more when choosing the best toys for helping children developmentally. Pared-down toys, the article says, can boost kids’ development and foster creative play better than toys with too many bells and whistles. “Toys we choose in the early development years are crucial to the child’s education and development,” Toronto psychologist Ewa Antczak is quoted as saying in the article. “Young children are more open to learning and enriching influences, but also more...

Building set toy company Click-A-Brick is amazed with the response it received from customers on Black Friday and says the company surpassed its sales projections for the biggest Christmas shopping day of the year. With the numbers it reached, Black Friday -- as expected -- turned out to be the brand’s biggest sales day of the year so far. Helping propel the toy’s sales this year was its listing in the Amazon STEM Toy Store, which lists toys that promote science, technology, engineering and mathematics skills for children. STEM toys...

Educational toy company Click-A-Brick is pleased to announce that two of its sets have been accepted into the STEM Toy Store on Amazon. The 30-piece Feather Friends set and the 100-piece Mighty Machines set have both been accepted into Amazon’s toy section dedicated to toys that help children learn science, technology, engineering and mathematics (STEM). The sets started being listed in the specialized section this month among other STEM toy offerings. Being listed in the STEM Toy Store will allow parents specifically looking for educational toys to more easily find...

The duo behind building block toy company Click-A-Brick are thrilled to announce the expansion of the company into the United Kingdom via the UK Amazon site. Four Click-A-Brick sets have begun selling on the UK Amazon site this month: the 30-piece Animal Kingdom and Rainforest Rascals sets, the 100-piece Mighty Machines set and the 112-piece Rainbowland set. The four sets were chosen to usher in Click-A-Brick’s foray into the UK because they represent a good mix of sets and can appeal to a wide range of customers across various price...

The founders of the educational toy company Click-A-Brick laud the Wonder Workshop. The Wonder Workshop produces toys that teach children coding skills through play. They aim to empower children by fostering the ability to question, think, and create. The Wonder Workshop believes that coding skills enables creativity and agency. The Co-Founder of Click-A-Brick, Jason Smith, commends their efforts. “When children learn how to code, they can become shapers of their own world,” Smith said. “They learn to take control of their actions and their environment. I admire what they’re doing....

The LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015. The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a...