The team at learning toy company Click-A-Brick has praised the new ‘Play With Purpose’ fundraising campaign from Toys“R”Us and the Save the Children charity, saying it’s a brilliant and natural way to help less fortunate kids while also highlighting the importance of play in children’s lives. As part of the Play With Purpose initiative, Save the Children sends specialized home visitors to the homes of less fortunate children to engage them in what the charity calls purposeful play. To show the importance of even just 10 minutes of purposeful play...

Click-A-Brick’s newest set, the recently-released Rescue Squad, has been the company’s quickest selling set out of the gate, surging to more one-day sales upon release than any of the brand’s other sets. The team at thebuilding toy company attribute this to the brand’s increasing name recognition and also because the set was simultaneously released on Amazon in both the United States and the United Kingdom, making it available to a broad swath of fans upon its release. And while the company co-founders, Jason Smith and Georg de Gorostiza, are thrilled...

Click-A-Brick has announced it will be launching its newest 100-piece building block set, an emergency services inspired set called Rescue Squad. Children can use the set, which will be launching tomorrow, to build nine different vehicles and a robot. The vehicles in the set that are inspired by emergency services vehicles include: a police car, a search and rescue helicopter, a search plane, a search and rescue boat, and a search and rescue truck. Other vehicles children can build with the set are: two different race cars, a train, and...

The team at building set company Click-A-Brick are pleased to hear the Toy Industry Association (TIA) will review the categories for its Toy of the Year Awards as part of its strategic plan for the next four years, including the possibility of doing away with the gender-based categories. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza are among a group of people calling for the TIA to eschew the Boy Toy of the Year and Girl Toy of the Year categories. Others along with Smith and de Gorostiza who are...

Click-A-Brick is ready to launch its new learning toy set, which will have over three times as many pieces as the company’s original offering. To help them name the new set, the team held a Facebook contest and asked its fans and customers to choose a name for the new military-inspired set. The winner of the Facebook contest is Brittany Holt and she chose the name Army Defenders for the new set, which is slated to be released early April 2015 and contains 100 pieces.Click-A-Brick co-founder and Brand Manager Georg...