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The team at building set company Click-A-Brick are pleased to hear the Toy Industry Association (TIA) will review the categories for its Toy of the Year Awards as part of its strategic plan for the next four years, including the possibility of doing away with the gender-based categories. Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza are among a group of people calling for the TIA to eschew the Boy Toy of the Year and Girl Toy of the Year categories. Others along with Smith and de Gorostiza who are...

As part of the so-called “Maker Movement,” the Toy Industry Association (TIA) has declared that building block sets are to be a top trend this year, which has Click-A-Brick Co-Founder and Brand Manager Georg de Gorostiza reiterating his prediction that building sets are going to see record sales in 2015. The TIA announced its top toy trends at the recent North American International Toy Fair in New York. Of the Maker Movement trend in toys, the organization said; “The Maker Movement spotlights toys that allow kids to build and create...

Building block toy Click-A-Brick recently surpassed the 100 review milestone on Amazon.com and parents, customers and children alike have shown the toy enough love to maintain its 4.5 star review status. From the time the Click-A-Brick Animal Kingdom Safari 30pc Educational Toys Building Blocks Set for Boys and Girls appeared on Amazon.com, it has been garnering high praise from reviewers on the site and even though it has surpassed the 100 review milestone, that rating is still intact. Reviewers continue to heap praise on Click-A-Brick’s ability to snap together at...

As an independent company that has to take on the more well-established toy companies on the retail shelves, co-founders of Click-A-Brick, Georg de Gorostiza and Jason Smith, are pleased to see the inclusion of Independent Thinking sessions at this year’s upcoming North American International Toy Fair in New York in February. These sessions are aimed at independent toy stores to help them compete with the larger box stores in the marketplace and while de Gorostiza and Smith aren’t toy store owners, they do own a small company that is competing...

After a successful launch that saw the company surpass its first month sales goals, Click-A-Brick is still going strong, with a 4.5 star customer satisfaction rating on Amazon.com. The overwhelming majority of reviews are five stars, with parents and customers praising Click-A-Brick’s ability to keep children entertained for hours and for how the toy stimulates children’s imaginations to create with the building block set. Click-A-Brick’s Animal Kingdom Safari 30-piece 5-in-1 set has been garnering high praise on the retail sales site since its launch in December and it looks poised...

What the customer wants, the customer gets. That’s the thinking behind the customer survey Click-A-Brick is currently conducting with select people who purchased its Animal Kingdom Safari 30-piece 5-in-1 building block set. The company wants to hear what themes consumers would like to see for future Click-A-Brick sets. The company has already started to email several dozen customers and has provided them a long list of themes to choose from. These themes are broken up into choices for both boys and girls, plus several unisex options. One of the reasons...

Researchers have delivered their verdict on so-called educational toys and the consensus is that toys do have the potential to help with a child’s learning, but only if parents actually get engaged with their kids. And Click-A-Brick co-founder and brand manager Georg de Gorostiza says this couldn’t be more true. With the continued rise of electronic toys and games for children -- even children under the age of 3 -- parents are bombarded with the word “educational” when it comes to all sorts of electronic, touch screen toys (or apps...

Amazon.com Prime membership makes Click-A-Brick’s Animal Kingdom Safari building block set even more affordable for families who want to give their children the Christmas gift of a toy that will stimulate them creatively and nurture a love of learning. Free shipping is just one way an Amazon.com Prime membership helps save people money and Click-A-Brick is happy for Amazon.com Prime users to take advantage of this benefit. It allows parents to save more money at what is usually an expensive time of the year. Helping families cut down their holiday...

Click-A-Brick™ shot out of the gate on its launch day, selling almost 200 Animal Kingdom Safari 30-piece 5-in-1 building block sets within 30 minutes from its Amazon.com page. In addition to the lightning speed of its sales, Click-A-Brick™ built up a waiting list of over 530 customers who are eager to get their hands on the newest and most unique building toy available. Even though he was confident that Click-A-Brick™ had promoted itself well before launch day, the scale of the demand still came as a pleasant surprise to brand...