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Independent Toy Company Founders React to LEGO Documentary

The educational toy company Click-A-Brick praises ‘Beyond the Brick: A LEGO Brickumentary.’ For Click-A-Brick, in this current age of innovation, the documentary is a guide for likeminded companies eager to foster ingenuity and change.

The film delves into the origins and growth of the iconic LEGO group. As an independent company within the toy industry, Click-A-Brick is impressed by how LEGO has revolutionized the field. They serve as a testament that small beginnings can lead to great endings. The LEGO group had its genesis when Danish carpenter Ole Kirk Kristiansen established the company in the early 1930s. It grew into a global enterprise in the 1950s with the now famous interlocking design that provided endless building possibilities. Today, they are the most profitable toy company in the world and one of the most recognizable brands.

Jason Smith, the Co-Founder of Click-A-Brick, lauds the company. “LEGOs are enjoyed by children and adults around the world,” Smith said. “They inspire imagination, creative learning, and family fun. By giving children the opportunity to experiment with interconnecting blocks, it can help them understand the basic concepts of space, structure, and design. Our toy lines aim to accomplish the same, albeit with a much younger demographic.”

The film also explores the ethos of the company and how they created enthusiasts of all ages around the world. The name LEGO itself comes from the conjunction of “leg godt” - which stands for “play well” in Danish. This company spirit serves as an inspiration for independent toy companies. Because of this, Click-A-Brick is committed to the development of children and inspiring the the builders of tomorrow through creative play and learning.

LEGO is a worldwide phenomenon and has left an imprint on Click-A-Brick. What they managed to accomplish with such a simple concept is exemplary. They are one of the world’s top three toymakers in spite of only selling one product: the LEGO brick. The company produces approximately 20 billion of them every year. And with about 2,350 different elements in the LEGO range plus 52 different LEGO colors, this combination of a structured system and unlimited creativity encourages users to learn through play.

Click-A-Brick. Georg de Gorostiza, Co-Founder of Click-A-Brick, lauds the company’s legacy. “Those little plastic bricks aren’t child’s play,” de Gorostiza said. “Just look at the impact they have had not only on toys but culture in general.They really made an enormous impact on societies around the world. I think we all grew up with those bricks, sprawled across the living room floor, coming up with different combinations. They’re instruments for a new era of creativity. We should all pick up a set of LEGO blocks and let our imaginations fly.”

Click-A-Brick celebrates ‘Beyond the Brick: A LEGO Brickumentary’ and how it displays the iconic bricks' history and how it provides inspiration for everybody around the world.

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