A new, original, live-action Netflix miniseries called Project Mc2 aimed at getting more girls interested in the science, technology, engineering and math (STEM) fields has the team at educational building toy company Click-A-Brick excited about its potential. Mc2 follows the exploits of four teenaged girls who are recruited by a secret spy agency to help save a planned rocket launch using their STEM skills. The characters and actresses playing them are: McKeyla McAlister, played by Mika Abdalla, Adrienne Attoms, played by Victoria Vida, Bryden Bandweth, played by Genneya Walton, and...

The team at Click-A-Brick say they are impressed by the ingenuity shown by building block toy rental companies, saying they cater to a unique market of customers who want to experience the toys without having to commit to buying them. One new site that has recently launched in the United Kingdom, BuildurBricks, allows customers to rent the latest Lego sets for about £10 or £25 per month depending on the size of the set. They come with the original instructions and are sanitized between rentals. Co-founder of BuildurBricks, Ash Jey,...

The Strong is a museum dedicated to the history and exploration of play. It is designed to be highly interactive and is one of the largest history museums in the United States. The mission of the Strong museum is to explore the concept of play and how it encourages creativity and helps to illuminate our cultural history. The Co-Founder of the educational toy company Click-A-Brick Jason Smith praises the museums initiative. “The Strong museum is the definition of amazing,” Smith said. “For someone like me, an avid gamer and a...

The team at Click-A-Brick have heaped praise on a new prosthetic limb design that incorporates building block toy elements into it to facilitate children’s ability to play. The limb, called the Iko and designed by Carlos Arturo Torres, is meant to be equal parts functional and fun for children with disabilities. Torres created the Iko for his Master’s degree in product design and it won a Core77 design award for him. The limb was created in partnership with Lego’s Future Lab and CIREC, a center in Columbia that focuses on...

The Click-A-Brick crew, retailers of educational toys, say a psychologist who has condemned ‘unboxing’ videos online is probably overreacting to the recent fad, although they do caution that such videos should be watched together with parents and used as a learning experience for both children and parents. Australian psychologist Justin Coulson, in a recent article on The New Daily website, said he believes ‘unboxing’ videos of children’s toys on YouTube can have a potentially negative effect on children, as the videos go beyond just a 30-second commercial and essentially become...

The STEAM initiative is a movement led by the Rhode Island School of Design (RISD) to add Art and Design to STEM (Science, Education, Engineering and Math) education and research in America. Since its inception in 1877, the RISD is committed to educating the public about the importance of art and design. Their belief is that by fostering art and design education alongside science and technology, it will generate innovation: STEM + Art + Design = STE(A)M. Jason Smith, the Co-Founder of Click-A-Brick, an educational toy company, supports the RISD’s...

The team behind educational toy Click-A-Brick say they are aware of and concerned by challenges outlined by a recently released global toy market report by Daedal Research entitled Global Toys Market - Opportunities and Forecasts: 2015 Edition. The report says among the challenges faced by the global toy industry is smartphone usage. The report says there is an increasing trend among parents to replace toys in a child’s hands with a smartphone. Between the growing number of games and apps directed specifically at children and their mobility, parents can be...

The team at educational toy company Click-A-Brick congratulate the winners of ToyNews’ Women of the Year awards, saying it’s great to see women getting recognition in the toy industry. Earlier this month, Underground Toys' licensing director Robyn Cowling won the ToyNews Woman of the Year award while Generation Media's Lauren Coombs won the Rising Star award sponsored by Gameplan Europe, Lottie creator and Arklu co-founder Lucie Follett won the Innovator award, and MGA and Zapf marketing manager Marian Davis won the Marketeer award, sponsored by Norton & Co. This is...

Click-A-Brick has launched three new 30-piece building toy sets: Dino Pals, Rainforest Rascals and Mini Machines. Dino Pals is a dinosaur themed set that has red, orange and white bricks. With it, children will be able to create a Carnotaurus, Triceratops, Pteranodon, and a Plesiosaur. Rainforest Rascals has a reptile and amphibian theme, featuring bricks of light green, dark green and brown. With it, children are capable of building an iguana, a snake, a frog, a turtle and a chameleon, plus any other reptiles or amphibians children can imagine. Mini...

The famous toy store F.A.O. Schwarz closed its doors for the last time on Wednesday July 14, 2015. For over a hundred years, the toy bazaar drew kids of all ages to witness its impressive array of toys. At its heyday, the toy emporium had 40 locations around the world and its Fifth Avenue store was a prime tourist destination in New York City. It was forced to shut down due to increasing rents and competition from online retailers. Click-A-Brick Toys Co-Founder Jason Smith expresses dismay at the news of...