The duo behind building block toy company Click-A-Brick are thrilled to announce the expansion of the company into the United Kingdom via the UK Amazon site. Four Click-A-Brick sets have begun selling on the UK Amazon site this month: the 30-piece Animal Kingdom and Rainforest Rascals sets, the 100-piece Mighty Machines set and the 112-piece Rainbowland set. The four sets were chosen to usher in Click-A-Brick’s foray into the UK because they represent a good mix of sets and can appeal to a wide range of customers across various price...

The American Academy of Pediatrics (AAP) published a new paper that states that digital media can be used to enhance skills and abilities. This is in contrast to a previous stance that expressed negativity towards the amount of time children spent on digital media. The AAP has found that digital media can facilitate reasoning and problem solving skills, enhance a child’s ability to follow directions and improve self control. This statement represents a significant reversal on the AAP previous stance. The attitude of the AAP towards digital gadgets had been...

The Entertainment Software Rating Board (ESRB) is a non-profit organization that evaluates video games and apps. It is a self regulatory body for parents that assigns ratings so they can make informed choices about what their children use. The ESRB has created a system that allows for rating the content and interactive elements of games and apps. It judges them for their age-appropriateness. The board enforces the advertising guidelines adopted by the entertainment industry. They also help to maintain responsible web and mobile privacy practices. Their mission is to empower...

The American Journal of Play is an interdisciplinary peer-reviewed publication that discusses theculture and history of play. The publication is produced by the Strong Museum, a museum devoted to the study and exploration of play. The objective of the American Journal of Play is to increase the awareness and understanding of the role of play. It is written in a straightforward style in order to incorporate a wide readership. This includes educators, psychologists, historians, museum professionals, toy and game designers, policy makers - everybody that considers play as central to...

The team at building block toy company Click-A-Brick say they are pleased to see DC Comics making an effort to connect with girls via that company’s DC Super Hero Girls franchise, which sees some of the comic book company’s most iconic super heroes portrayed as teenagers and attending high school. The franchise, which is being launched by Warner Bros., DC Entertainment and the toy company Mattel, is aimed at girls 6-12 and includes dolls, action figures, toys, books, graphic novels, digital content, apparel and animation that is meant to tap...

Uncle Milton launched a new series of toys in their Star Wars Science line. The toy line was created in partnership with Lucasfilm. Each product is inspired by the technology featured in the world of the Star Wars films franchise. The objective of the line is to connect children to real scientific principles and foster science based learning. There are a wide variety of science areas that children can discover through the Star Wars Science line. From Neuroscience to Astronomy, Light and Optics to Aerodynamics, each one offers a unique...

Las Vegas, United States - September 22, 2015 /MarketersMedia/ — A new building toy that is specifically meant to teach children about racial diversity among families and to be more representative of various family makeups has the team at Click-A-Brick nodding in approval. MyFamilyBuilders is a building set that contains 48 wooden pieces that consist of heads, torsos and lower bodies that can snap together to form various combinations of people. The set is meant for children to be able to create families that look like their own, but also...

A new, original, live-action Netflix miniseries called Project Mc2 aimed at getting more girls interested in the science, technology, engineering and math (STEM) fields has the team at educational building toy company Click-A-Brick excited about its potential. Mc2 follows the exploits of four teenaged girls who are recruited by a secret spy agency to help save a planned rocket launch using their STEM skills. The characters and actresses playing them are: McKeyla McAlister, played by Mika Abdalla, Adrienne Attoms, played by Victoria Vida, Bryden Bandweth, played by Genneya Walton, and...

The team at educational toy company Click-A-Brick says the results of a recent survey done for the British Toy and Hobby Association’s Make Time 2 Play campaign are discouraging. The survey questioned 2,000 British parents about their perception of play and found that: one third say their children's idea of play is using recreational technology over traditional play;seven in ten parents admit to choosing to give their child a screen entertainment based activity over traditional play;20 percent believe too much traditional or outdoor play could impact their children’s behavior and...

A movement in Australia to introduce science, technology, engineering and math (STEM) skills to students as early as kindergarten is the right way to get them interested in these subjects, the team at building set toy company Click-A-Brick says. In a column for the Canberra Times, school curriculum and technology integration specialist Dr. Jane Hunter of the School of Education at the University of Western Sydney wrote that if schools want children to become interested in the STEM fields as they grow, they’ll need to introduce these concepts in kindergarten....