The team at Click-A-Brick have applauded the innovation behind Super League Gaming’s idea of using conventional cinemas for creating video game leagues for children and teens to compete against each other, saying it gives kids the best gift from both worlds, playing their favorite video game and also being socially involved with other kids. Players in Super League Gaming bring their laptops to a cinema and compete against one another in the computer game Minecraft. A third-person perspective of the competition is then projected onto the movie screen so parents...

The crew at Click-A-Brick congratulate the winners in the Construction category of the Toy Shop UK Independent Toy Awards, saying all three Construction category winners have a unique take on building toys. Click Blocks from toymaker Bigjigs Toys won the Gold Medal in the Construction category while the Slot-together castle with an Usborne book from Usborne Publishing took the Silver Medal and Arckit building sets from Arckit received the Bronze Medal. The awards process for the 7th annual Independent Toy Awards asked more than 900 independent toy retailers listed with...

A new business venture -- Princess Awesome -- that aims to break down gender stereotypes in children’s clothing has the team at building block company Click-A-Brick nodding in approval. Princess Awesome, started by Rebecca Melsky and Eva St. Clair in Maryland two years ago, wants to give girls the choice of what they want to wear. The company, which was featured in a recent Washington Post article, makes clothing that is traditionally worn by girls like dresses and skirts, and prints designs including items that are not as traditionally associated...

The team at learning toy company Click-A-Brick says the results of a new study done by researchers from Penn State University, Temple University and Delaware University are worrying. The study found that when parents play with their children using electronic toys that talk, parents are less responsive to children than when playing with traditional toys and let the talking toys take over important language rather than using it themselves. Researchers Jennifer Zosh, Kathy Hirsh-Pasek and Roberta Michnick Golinkoff said in an article published on the Brookings Institution website that they...

Click-A-Brick has announced the release of its latest educational building toy set slated for launch later this month. The 112-piece Rainbowland set features bricks of pink, purple, yellow, blue, beige, red, green and orange, plus eyes, axles and wheels. With the set, children will be able to make a mermaid, a butterfly, puppies, a horse and carriage, a duck, a flamingo, flowers, a reindeer, a catapult and anything else they can imagine. At 112 pieces, this is the largest Click-A-Brick set to date. After launching a series of smaller 30-piece...

The team at educational building toy company Click-A-Brick has commended a new Albuquerque toy startup that aims to specifically teach girls engineering skills through toys and accompanying online components. As Girls Grow, co-founded by CEO Akamee Baca Malta, is just getting started with prototyping for their first product. The company has recently finished going through a business incubator called ABQid and will take to Kickstarter for funding once it has its prototyping done. Malta said she decided to start the company when she couldn’t find any toys marketed toward girls...

The new series of toys by companies Digital Dream Labs, Make Wonder and Sphero are designed to allow children to grasp the concepts of coding. The companies claim that coding skills can be made sufficiently simple for a child to master. Jason Smith, the Co-Founder of Click-A-Brick, endorses the direction of these new toys. “These are a new type of toy that aims to teach children the foundations of computer programming,” Smith said. “The process is so much fun it feels more akin to playing than to learning. The toys...

Uncle Milton launched a new series of toys in their Star Wars Science line. The toy line was created in partnership with Lucasfilm. Each product is inspired by the technology featured in the world of the Star Wars films franchise. The objective of the line is to connect children to real scientific principles and foster science based learning. There are a wide variety of science areas that children can discover through the Star Wars Science line. From Neuroscience to Astronomy, Light and Optics to Aerodynamics, each one offers a unique...

The team at learning toy company Click-A-Brick find themselves in agreement with one of Britain’s top scientists, professor of experimental physics at Cambridge University Athene Donald, who says children are influenced by the toys they are given and this can have a negative effect on girls who are given stereotypical female toys to play with like dolls instead of toys that would help stimulate their interest in the science, technology, engineering and math (STEM) fields, which all have a dearth of females. Donald, speaking during her first address as the...

Las Vegas, United States - September 22, 2015 /MarketersMedia/ — A new building toy that is specifically meant to teach children about racial diversity among families and to be more representative of various family makeups has the team at Click-A-Brick nodding in approval. MyFamilyBuilders is a building set that contains 48 wooden pieces that consist of heads, torsos and lower bodies that can snap together to form various combinations of people. The set is meant for children to be able to create families that look like their own, but also...