The founders of the educational toy company Click-A-Brick laud the Wonder Workshop. The Wonder Workshop produces toys that teach children coding skills through play. They aim to empower children by fostering the ability to question, think, and create. The Wonder Workshop believes that coding skills enables creativity and agency. The Co-Founder of Click-A-Brick, Jason Smith, commends their efforts. “When children learn how to code, they can become shapers of their own world,” Smith said. “They learn to take control of their actions and their environment. I admire what they’re doing....

The American Journal of Play is an interdisciplinary peer-reviewed publication that discusses theculture and history of play. The publication is produced by the Strong Museum, a museum devoted to the study and exploration of play. The objective of the American Journal of Play is to increase the awareness and understanding of the role of play. It is written in a straightforward style in order to incorporate a wide readership. This includes educators, psychologists, historians, museum professionals, toy and game designers, policy makers - everybody that considers play as central to...

The team at building block toy company Click-A-Brick say they are pleased to see DC Comics making an effort to connect with girls via that company’s DC Super Hero Girls franchise, which sees some of the comic book company’s most iconic super heroes portrayed as teenagers and attending high school. The franchise, which is being launched by Warner Bros., DC Entertainment and the toy company Mattel, is aimed at girls 6-12 and includes dolls, action figures, toys, books, graphic novels, digital content, apparel and animation that is meant to tap...

The team at Click-A-Brick is pleased to see major toy retailer Toys“R”Us has predicted that dinosaur toys and toys that stimulate science, technology, engineering, arts and math (STEAM) skills will be among the best selling gifts this coming holiday season. To make its predictions, the toy retailer tracked toy purchases around the world and saw four trends that it says will impact toy purchases this holiday. Toys“R”Us says the hit dinosaur movie Jurassic World -- likes its predecessors before it -- has propelled the popularity of dinosaur toys this year,...

Gender bias in toy brands results in products limited to two different markets: one for girls and one for boys. The same perspective prevails in stores, where aisles are marked as containing toys, clothes or bedding for either girls or for boys. Toys aimed exclusively at one gender can steer them away from other interests. For example, toys marketed at girls often encourage passive play while those aimed at boys foster active skills. Research has shown that children are aware of categories and stereotypes from a young age, and in...

The educational toy company Click-A-Brick praises ‘Beyond the Brick: A LEGO Brickumentary.’ For Click-A-Brick, in this current age of innovation, the documentary is a guide for likeminded companies eager to foster ingenuity and change. The film delves into the origins and growth of the iconic LEGO group. As an independent company within the toy industry, Click-A-Brick is impressed by how LEGO has revolutionized the field. They serve as a testament that small beginnings can lead to great endings. The LEGO group had its genesis when Danish carpenter Ole Kirk Kristiansen...

The LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015. The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a...

The LEGO Group has established the LEGO Sustainable Materials Centre. It will be established at the their headquarters in Billund, Denmark during 2015 and 2016. This new endeavour whose mission is to produce more renewable energy than it consumes. It also aims to change current materials of building elements to more sustainable alternatives. This decision was taken at the General Assembly of the company in May 2015. The Co-Founder of Click-A-Brick, Jason Smith, approves of the venture. “This is a milestone,” Smith said. “I think that because they are a...

The team at Click-A-Brick say StemBox -- a new product that has a unique way of getting girls interested in science, technology, engineering and math (STEM) -- is one of the best gifts a girl could receive to get her interested in STEM concepts. With StemBox, girls sign up to a subscription service that will send them a kit each month that includes everything they need to perform a science experiment. Each StemBox has a different concept to explore and different experiments to perform. In addition to the boxes, the...

The team behind learning toy Click-A-Brick is pleased to hear about the launch of the Play Fair event at the Toy Industry Association’s North American International Toy Fair in New York next year, saying it will give the public an opportunity to not just see new toy offerings, but to interact with them, as well. Billed as “a celebration of play and entertainment for all ages,” the inaugural Play Fair event will run Feb. 13-14 at the Jacob Javits Center North in New York City during the 2016 Toy Fair,...